The 'RAW Talk #7' event, organized by DRAWING AND MANUAL, will take place on April 23, 2026. The session will use Sony's 'BURANO' and 'FX6' cinema cameras as case studies to dissect why high-performance products sometimes fail to reach their target audience. Sony engineers Mitsuhiro Shimada and Koki Yamanaka will join creative planners to demonstrate the process of redefining a product's core appeal. A key focus will be converting features like the 'Electronic Variable ND Filter' from mere conveniences into essential value propositions. The event is free with a capacity of 30 attendees.

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  • Source: PR TIMES
  • Category: event