Pray for Healthy Skin with 'Yamato Herbs' Cultivated by 1300 Years of History! Japan's No.1 Brand Lululun Launches 'Nara Lululun (Herb Scent)' Packed with the Blessings of the Ancient Capital Nara

Dr. Lululun Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Tatsunori Niioka) will launch 'Nara Lululun (Herb Scent)', a new addition to its region-limited 'Traveling Lululun' series from its Lululun brand, which has surpassed a cumulative total of 2.9 billion sheets*1 and is the No.1 face mask brand*2. This product is packed with the blessings of 'Yamato herbs' passed down in the ancient capital of Nara.

Introduced from China as a medicinal herb culture, Yamato herbs have soothed people's minds and bodies since the Nara period. A face mask has been created that weaves the wisdom of Yamato herbs, cultivated over more than 1300 years, like a modern-day 'skin charm'.

Wrapped in the refreshing scent of Yamato herbs, it guides your skin to health with historic blessings.

'Nara Lululun (Herb Scent)' will go on sale from Friday, June 5, mainly in Nara Prefecture, and sequentially at select souvenir shops and Don Quijote stores in Osaka and Kyoto prefectures.

Product page: https://lululun.com/lp?u=tabisuru_nara_herb

*1 Cumulative number of sheets sold from July 2011 to December 2025 (according to our research) *2 Fuji Keizai 'Cosmetics Marketing Handbook 2025' Pack Market Brand Share based on 2024 sales performance

Pray for healthy skin with the blessings of 'Yamato herbs' passed down in the ancient capital of Nara, transcending millennia!

Nara, once the capital of Japan, is overflowing with historical charm and atmosphere.

The cultivation and collection of herbs (medicinal plants) in this region is said to date back to the Nara period. Over 1300 years ago, in this land that flourished as a splendid capital, the Yamato herbs that have soothed and been cherished by people since ancient times hold secrets beneficial even for modern skin.

Bestow health upon your skin with a face mask that weaves the wisdom of 'Yamato herbs' nurtured in the land of Nara.

Nara Lululun (Herb Scent)

[Price] 1,980 yen (tax included)

[Contents] 7 sheets x 5 bags

[Release Date] Sequential release from June 5, 2026 onwards

[Availability] Souvenir shops and Don Quijote in Nara Prefecture; select souvenir shops and Don Quijote in Osaka and Kyoto prefectures

* Excluding some stores that do not carry the product

Because you use it every day. A 'plump, ultra-thick, high-adhesion' sheet pursuing comfort.

By gently sandwiching a 'moisture-rich reservoir' containing plenty of beauty ingredients with a comfortable 'skin penetration* support layer', moisture penetrates the skin slowly and efficiently*.

Because it is used daily, we have adopted a 'stress-free' sheet that is easy to pick up and adheres well when applied.

*Up to the stratum corneum

What is the region-limited 'Traveling Lululun'?

This is a series that uses local ingredients unique to each region, allowing you to enjoy travel memories through scents.

-- So that even after your trip, you can immerse yourself in the happy memories and lingering feelings of your journey, and share those memories.

Fascinated by the richness of Japan's climate and culture, and driven by a desire to discover and share its hidden charms,

we find ingredients that can only be encountered in that region = beauty secrets, and develop products like face masks and hand creams in the form of 'souvenirs'.

Since launching 'Okinawa Premium Lululun' in June 2013, we now offer over 40 types of products.

No.1 Face Mask Brand*1, Winner of 350 Cosmetic Awards*2 'Lululun'

The face mask brand 'Lululun' proposed 'daily-use face masks' in 2011 and has been offering large-capacity face masks. We aim to make your everyday special through daily skincare. We want to continue being a presence that moisturizes your skin with every use and brings a smile to your face every day.

*1 Fuji Keizai 'Cosmetics Marketing Handbook 2025' Pack Market Brand Share based on 2024 sales performance

*2 Cumulative number of awards won from the first half of 2015 to the second half of 2025 (according to our research)

[Customer Inquiries]

Dr. Lululun Co., Ltd.

Toll-free: 0120-200-390

〒150-0002 2-12-4 Shibuya, Shibuya-ku, Tokyo

Next Site Shibuya Building 11F

Official website: https://lululun.com/

[Press Inquiries]

Dr. Lululun Co., Ltd. Public Relations

TEL: 03-5778-0408 (Main)

〒150-0002 2-12-4 Shibuya, Shibuya-ku, Tokyo

Next Site Shibuya Building 11F

Email: lululun_pr@dr-lululun.com