The craft tea cocktail kit "ZEN TEA BREW," developed by Dozo Inc. (1-2 Tenmacho, Aoi-ku, Shizuoka City, Shizuoka Prefecture, 3F, Representative Director: Kohei Miura), will be featured in a special broadcast on SBS "LIVE Shizuoka" today, May 7th (Wednesday), from 18:15 JST (the segment on ZEN TEA BREW is scheduled to air around 18:25 JST).

At its first in-person pop-up held on May 5th (holiday) at Sunpu Takumi-yado Kotokoto STORE in Shizuoka City, approximately 150 people visited. A total of 382 cups were offered for tasting, and 43 kits, accounting for about 30% of visitors, were purchased on the spot. "The cocktails taste delicious precisely because of this tea" — encounters with rare Shizuoka tea leaves such as smoked black tea and Bodhi acid tea fostered deep empathy for the tea x cocktail concept.

Furthermore, a tea cocktail experience workshop is scheduled to be held on May 20th (Tuesday) at a cooking class in Kikugawa City, Shizuoka Prefecture. Nationwide delivery is also available via the official EC site (https://www.zenteabrew.com).

Theme of today's broadcast on SBS "LIVE Shizuoka" — The New Tea Season and the Future of "Drinking Shizuoka Tea"

The broadcast's theme is "The full-fledged new tea season has arrived. While the global matcha boom continues, we propose a new style for Shizuoka tea as a 'beverage'." While the matcha boom brings benefits, tea farmers who continue to produce sencha (green tea) are finding their place narrowing. Miura, the representative, who is from Shizuoka and has 13 years of experience in North America, states, "We will not give up on the future of drinking tea, and we want to deliver it to the world in a new form."

Program official website: https://www.at-s.com/sbstv/program/liveshizuoka/ Program Instagram: https://www.instagram.com/live_shizuoka_6/

May 5th Takumi-yado Pop-up Report — Representative's Comment

"I was most delighted when people told me, 'The cocktails taste delicious precisely because of this tea.' My desire was not just for them to enjoy cocktails, but to propose the best way to bring out the unique character of the tea — that feeling was conveyed at that moment," said Representative Miura.

[Event Outline]

Date May 5th, 2026 (Tuesday, holiday)

Time 9:30 AM to 4:30 PM

Venue Sunpu Takumi-yado Kotokoto STORE (3240-1 Mariko, Suruga-ku, Shizuoka City, Shizuoka Prefecture)

Booth visitors Approximately 150 people

Tastings provided Total 382 cups

Units sold 43 units

[About ZEN TEA BREW]

A DIY kit that allows you to create authentic tea cocktails simply by extracting spirits with a kit of Shizuoka-grown premium tea leaves, fruits, and spices. Grand Prize winner of the Ministry of Agriculture, Forestry and Fisheries' "INACOME Business Contest 2025" and Makuake achievement rate of 999%. Acquired US FDA certification and commenced nationwide shipping in the United States.

Official website: https://www.zenteabrew.com Instagram: @zenteabrew

[Company Overview] Company Name: Dozo Inc. Representative Director: Kohei Miura Location: 1-2 Tenmacho, Aoi-ku, Shizuoka City, Shizuoka Prefecture, 3F Business Activities: Manufacturing, sales, and export of craft tea cocktail kits Brand Site: https://www.zenteabrew.com

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  • Source: PR TIMES
  • Category: News
  • Products / services: ZEN TEA BREW