"doum" Appoints Fuga Sakurai as Visual Model to Embellish the Brand's Worldview

doum Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Naoki Ota) has launched its new skincare line, doum Timeleap Toner and doum Timeleap Pack Milk, under the skincare brand "doum" (Dōmu) on Friday, March 27, 2026, available on the official online store and Amazon.

doum has completed its "Time Beauty" line with a three-step set of lotion, serum, and milk. At this juncture, as the brand moves into its next phase, Fuga Sakurai has been appointed as the visual male model to embody and enrich the doum worldview.

■ Fuga Sakurai Profile

Belongs to the professional soccer club "Zweigen Kanazawa."
A young athlete who commands attention on the field with his high physical ability and calm judgment.

He garners significant support for his sincere approach to his sport and his honest personality, cultivated through daily dedication.

What doum values is not fleeting glamour, but "accumulation."

The time spent facing one's skin is not about ostentation.
It's about gradual improvement through consistent daily skincare.

This approach resonates with the dedication of athletes who continuously train daily and confront themselves.

Now that the line is complete and the brand has evolved from a "point" to a "flow," we needed a figure who symbolizes not only external beauty but also an inner strength that radiates outwards.

Fuga Sakurai's transparency and quiet power deeply resonate with doum's depiction of "beauty that confronts time."

■ Men Also doum - Towards Time Beauty That Transcends Gender

Through this appointment,

with the intention of ushering in an era where everyone confronts their own skin through skincare,

Fuga Sakurai, an athlete with a natural transparency, embodies the message of "Men Also doum."...