doum Appoints Fuga Sakurai as Visual Model to Embody the Brand's Worldview
Key facts
- doum Appoints Fuga Sakurai as Visual Model to Embody the Brand's Worldview
- Skincare brand 'doum' has launched its new Timeleap Toner and Timeleap Pack Milk, completing its 'Time Beauty' product line. To mark this new phase, the brand has appointed professional soccer player Fuga Sakurai as its visual model, highlighting the brand's commitment to gender-inclusive skincare.
- Date: March 28, 2026
Direct answer
Skincare brand 'doum' has launched its new Timeleap Toner and Timeleap Pack Milk, completing its 'Time Beauty' product line. To mark this new phase, the brand has appointed professional soccer player Fuga Sakurai as its visual model, highlighting the brand's commitment to gender-inclusive skincare.
- Citation
- doum Appoints Fuga Sakurai as Visual Model to Embody the Brand's Worldview (March 28, 2026)
- Source
- PR Times
- Date
- March 28, 2026
Skincare brand 'doum' has launched its new Timeleap Toner and Timeleap Pack Milk, completing its 'Time Beauty' product line. To mark this new phase, the brand has appointed professional soccer player Fuga Sakurai as its visual model, highlighting the brand's commitment to gender-inclusive skincare.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 22:22
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1415h 4m after Published)
doum Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Naoki Ota) has launched its new skincare products, 'doum Timeleap Toner' and 'doum Timeleap Pack Milk,' on its official online store and Amazon as of Friday, March 27, 2026.
With the addition of these products, the 'Time Beauty' line—consisting of a toner, serum, and emulsion—is now complete. As the brand enters this next phase, we have appointed Fuga Sakurai as our visual model to embody the world of doum.
■ Fuga Sakurai Profile
Plays for the professional soccer club 'Zweigen Kanazawa.' A young athlete who stands out on the field with his high physical ability and calm judgment. He has garnered significant support for his sincere dedication to his sport and his honest character.
What doum values is not fleeting glamour, but 'accumulation.'
The time spent facing one's skin is not flashy. By continuing daily skincare, the skin gradually improves. This approach mirrors the way an athlete trains daily and continues to face themselves.
Now that the line is complete and the brand has evolved from 'points' to a 'flow,' we needed a presence that symbolizes not just external beauty, but strength emanating from within.
The transparency and quiet strength possessed by Fuga Sakurai resonate deeply with the 'beauty of facing time' that doum depicts.
■ Men use doum, too — Toward gender-neutral Time Beauty
Through this appointment, we aim to convey the message that we are entering an era where everyone faces their own skin through skincare. Fuga Sakurai, an athlete with a natural, transparent quality, perfectly symbolizes the message that 'men use doum, too.'
FAQ
Who has doum Inc. appointed as their new visual model?
doum Inc. has appointed Fuga Sakurai as their new visual model to embody the brand's worldview.
What new skincare products has doum launched?
doum has launched its new skincare products, 'doum Timeleap Toner' and 'doum Timeleap Pack Milk'.
When were the new doum skincare products released?
The new doum skincare products were launched on Friday, March 27, 2026.
What is the core philosophy that doum values and Fuga Sakurai embodies?
doum values 'accumulation' over fleeting glamour, a philosophy mirrored by Fuga Sakurai's sincere dedication to his sport and daily training.
What message does doum aim to convey through Fuga Sakurai's appointment as visual model?
Through Fuga Sakurai's appointment, doum aims to convey that skincare is for everyone, entering an era where all individuals face their own skin, including men.