【April Dream】Eliminating the term "women's empowerment" from Japan

DO Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director: Akika Yoshimoto) endorses April Dream, an initiative to share dreams on April 1st. Our dream is for the term "women's empowerment" to eventually become unnecessary in Japan. We envision a future where roles and expectations are not determined by gender, and everyone can choose their time, work style, and way of life according to their own will. DO Inc. is committed to realizing a future where each individual can be the protagonist of their "own time."

We genuinely wish for a society where it is not special for women to be active, where women are naturally present in decision-making roles, where building a career while balancing work and family is common, and where everyone can choose their own work style. We want such a society to be the norm.

When that future is realized, the term "women's empowerment" will surely have served its purpose.
Without the need for special systems or considerations, everyone will be able to choose their future according to their own will and make their chosen path the right one. DO Inc. aims to realize such a society.

The origin of this dream lies in the personal experiences of Representative Director Akika Yoshimoto.
Amidst the employment ice age, as a student mother, she faced the reality of "wanting to work but having no place to work." From that point, she never stopped moving forward, and even now, involved in managing multiple companies, she has consistently held onto a strong desire.
That desire is to increase the number of people who can make their chosen path the right one, rather than searching for a right answer determined by someone else.

Furthermore, Representative Director Akika Yoshimoto's journey to date and the aspirations embedded in this dream are also shared in a video on "Watashi no Kakugo" (https://www.kakugo.tv/person/detkzk6zb.html), an interview media focusing on the "resolve" of people active in various fields.

To realize the dream it champions, DO Inc. will take on three approaches.

1. Expand a society where each individual can be the protagonist of their "own time"

"Busy, yet somehow not moving forward."
"Work and life, always half-hearted and unfulfilled."

We believe that behind such modern human struggles lies not a lack of ability, but the pain of not being able to choose how to use one's time.

Through the "Time Note®" method, which DO Inc. also advocates in its book "A Way of Life That Doesn't Let Go of Both Work and Life," we will expand a society where everyone can reclaim time chosen by their own will and used with satisfaction, rather than time dictated by obligations.
Filling one's time with excitement and increasing the number of people who live authentically is our first step.

2. Deliver the "power to make one's chosen path the right one" to children

We aim to deliver education nationwide that allows teenagers to truly feel, "I am the protagonist of my own life."

Instead of constantly searching for the "right" career, we believe it's essential for all children living in this era to have the power to choose, challenge, and cultivate their own path.

Through career education classes, we will foster the next generation who, instead of feeling anxious about entering society, will think, "I want to grow up quickly and create my own life."
Creating a society where children can look forward to their future is also a crucial dream for us.

3. Eliminate the premise of "someone enduring" from corporate decision-making

Organizations do not change merely by establishing systems.
The atmosphere on the ground, the values of superiors, evaluation criteria, the way meetings are held, and how time is used – the accumulation of small daily decisions influences ease of work and opportunities for success.

DO Inc. will participate in corporate decision-making as an "External CHRO" to enhance the quality of choices made by people and organizations.
We aim to increase the number of companies where everyone can choose and work responsibly according to their own will, rather than organizations built on someone's endurance.

Our dream is not just for women.
It is to create a society where all people, regardless of gender or position, can be the protagonist of their "own time."

Work or family?
Challenge or stability?
Authenticity or adaptation to surroundings?

Instead of struggling with such dichotomies, we aim to increase the number of people who can choose for themselves, be satisfied with their choices, and create their own future.
We believe that the accumulation of such efforts will lead to a society where the term "women's empowerment" is no longer needed.

DO Inc. endorses April Dream, an initiative to make April 1st a day for sharing dreams.
This press release represents the dream of DO Inc.
Towards a society where everyone can be the protagonist of their "own time" and make their chosen path the right one.
We will continue to earnestly work towards creating that future.

【Contact Information】

DO Inc. Public Relations

Official Website：https://dothree.jp/

Inquiries：https://dothree.jp/#contact