A New Concept! Choose Sunscreen Based on Beauty Ingredients: Launching Two Types of "UV Serum Gel" That Feel Just Like Skincare

Doshisha Corporation (Osaka Headquarters: Chuo-ku, Osaka; President: Masayuki Nomura), which plans, develops, and sells lifestyle-related products, will release two types of "UV Serum Gel" under its original brand "Ajuste" on Saturday, March 28, 2026. These products feel as if a sunscreen and a serum have been combined into one.

[Development Background] We often hear concerns about sunscreen, such as "it feels chalky/stiff" or "the texture is unpleasant, so I couldn't finish using it." The brand concept of "Ajuste" is to adjust and relieve the worries and inconveniences of women, helping them lead a fulfilling life. We believed that if using sunscreen felt as comfortable as applying skincare, daily UV protection would become much more pleasant. With this thought in mind, we began development.

[Product Features] Focus on a moisturizing yet non-sticky feel By balancing beauty ingredients (*1–4), we have achieved a finish that is moisturizing but not sticky. It does not leave a white cast and has a fresh, light, and refreshing feel. It can be used comfortably not only on the face but also on the body.

Commitment to ingredients Formulated with beauty ingredients such as "Vitamin C (*1) + Glutathione (*2)" and "Niacinamide (*3) + Retinol (*3)." It protects the skin from UV rays, which cause dark spots, while maintaining moisture. Seven types of plant extracts (*4) are also included as common ingredients.

SPF50/PA++++ Sunscreen Equipped with powerful UV-cutting capabilities. It is recommended not only for daily use but also for outdoor and leisure activities. It lacks the stiff, chalky feel typical of sunscreens, and it does not require special cleansing; it can be gently removed with soap.

Four "Free" attributes for skin-friendly care Paraben-free, metal-component (zinc oxide/titanium dioxide) free, silicone-free, and talc-free.

[Product Overview] <Sales Name> Ajuste UV Gel ASGL A ■ Content: 60g ■ Suggested Retail Price: 1,628 yen (tax included) ■ Scent: Orange Verbena ■ Gel Color: White ■ Benefits: Refines skin texture ■ Ingredients: Contains Vitamin C derivative (*1) & Glutathione (*2) ■ SPF50/PA++++ ■ Usage: Gel-type sunscreen cream for face and body

<Sales Name> Ajuste UV Gel NA&RE A ■ Content: 60g ■ Suggested Retail Price: 1,628 yen (tax included) ■ Scent: White Lily & Musk ■ Gel Color: Whitish Purple ■ Benefits: Moisturizing care ■ Ingredients: Contains Niacinamide (*3) & Retinol (*3) ■ SPF50/PA++++ ■ Usage: Gel-type sunscreen cream for face and body

*1 Sodium Ascorbyl Phosphate (skin conditioning ingredient) *2 Moisturizing ingredient *3 Skin conditioning ingredient *4 Licorice root extract, Centella asiatica extract, Tea leaf extract, Japanese knotweed root extract, Skullcap root extract, Chamomile flower extract, Rosemary leaf extract (all moisturizing ingredients)

[Official Website] HP: https://ajuste.jp/

[Company Overview] Trade Name: Doshisha Corporation Representative: Masayuki Nomura, President and Representative Director Address: <Osaka Headquarters> 1-5-5 Higashishinsaibashi, Chuo-ku, Osaka 542-8525 <Tokyo Headquarters> 2-21-46 Takanawa, Minato-ku, Tokyo 108-8573 <Tokyo Headquarters Building 1> 1-8-10 Higashioi, Shinagawa-ku, Tokyo 140-0011 Established: January 1977 Capital: 4.993 billion yen URL: https://www.doshisha.co.jp/

[Customer Inquiries Regarding This Product] Doshisha Corporation Customer Service Office Tel: 0120-104-481 (Weekdays 9:00–17:00)

*The information contained in this press release is current as of the date of the announcement. *Please note that the contents are subject to change without notice.