Doshisha Co., Ltd. (Osaka Headquarters: Chuo-ku, Osaka; President: Masayuki Nomura), which plans, develops, and sells lifestyle products, will release two types of "UV Serum Gel" from its original brand "Ajuste" on Saturday, March 28, 2026. The products are designed to feel as if sunscreen and serum have been combined into one.
【Development Background】
We often hear concerns about sunscreen, such as it feeling "squeaky" or being so uncomfortable to use that it is never finished. The brand concept of "Ajuste" is to "adjust" and resolve women's worries and inconveniences to help them lead fulfilling lives. We believed that if daily UV protection felt as comfortable as skincare, it would become much more pleasant. We developed these products with that goal in mind.
【Product Features】
Commitment to a Moisturizing yet Non-Sticky Texture
By balancing beauty ingredients (*1–4), we achieved a finish that is moisturizing without being sticky. It leaves no white cast and has a fresh, light, and refreshing feel. It can be used comfortably on both the face and body.
Commitment to Ingredients
The products contain beauty ingredients such as "Vitamin C (*1) + Glutathione (*2)" and "Niacinamide (*3) + Retinol (*3)." They protect the skin from the UV rays that cause spots while maintaining moisture. Seven types of plant extracts (*4) are also included as common ingredients.
SPF50・PA++++ Sunscreen
Equipped with powerful UV protection, these are recommended for both daily use and outdoor leisure activities. They lack the typical squeaky feel of sunscreen and do not require a specialized cleanser; they can be gently removed with regular soap.
Four "Free" Formula for Skin Comfort
Paraben-free, metal-component-free (zinc oxide/titanium dioxide), silicon-free, and talc-free.
【Product Overview】
Ajuste UV Gel ASGL A
Volume: 60g
Suggested Retail Price: 1,628 yen (tax included)
Fragrance: Orange Verbena
Gel...
FACT BOX
- Source: PR TIMES
- Category: News