New Consulting Service Launched: Starting from a Company's 'Desired State 10 Years from Now'

Ito Strategy Writing Office (located in Nagoya, Aichi Prefecture, Representative: Nobuyuki Ito), which provides support for creating management documents, launched a new consulting service on May 11th through interviews with business owners. This program verbalizes a company's desired future state in 10 years as a story-form article and provides accompanying support for subsequent management strategy formulation and execution.

The purpose of this program is to verbalize the business owner's thoughts and strategic vision regarding their business, share them with stakeholders such as employees, business partners, and financial institutions, and thereby generate empathy and support for the company's future.

Service Introduction Page

Background of Service Development

"Sensemaking" Required in Uncertain Times

In today's rapidly changing market environment, corporate management is constantly exposed to uncertainty.

A concept that has gained attention in such circumstances is "Sensemaking," proposed in organizational theory.

Sensemaking refers to the process of actively attributing meaning to events surrounding a company and connecting them to organizational actions. It involves organizational leaders making sense of the current situation and telling a story that everyone can agree upon, thereby aligning the direction of the entire organization.

Business owners constantly interpret environmental changes and make strategic decisions. However, if the background and meaning of these decisions are not sufficiently verbalized, the organization may not share:

- Why this strategy? - Why aim for this direction?

and may fail to gain understanding or empathy from the organization.

This service promotes organizational understanding by deeply interviewing business owners to organize their interpretation of environmental changes and future visions, verbalizing them as empathetic stories.

Overview of New Service

(Verbalizing Business Owners' Future Vision into a "Story Article")

The first step of this service is the production of a future story article through interviews with business owners.

Sample Future Story Article

The article will organize the following content:

"Environmental changes surrounding the company," "Business owners' concerns," "Strategic direction for the future," "Desired state in 10 years," and "Business owners' aspirations contained therein."

By editing these into a single story, the company's future vision is verbalized in a way that organizational members can understand.

The completed article can be utilized for a wide range of purposes, including "vision sharing with employees," "recruitment branding," "explanation to business partners and financial institutions," and "corporate public relations and PR."

("Verbalization Management Support" Service Starting from Future Stories)

This service supports companies from the future story article as a starting point, extending to the formulation of long-term visions and management strategies, and the execution of key measures.

It is provided in a menu format, allowing companies to select the necessary support according to their specific situation.

(Service Offerings)

(1) Future Story Article Creation - Business owner interviews - Production of a story article depicting the desired state in 10 years

(2) PMVV (Purpose, Mission, Vision, Value) Formulation and Penetration - Clarification of the company's reason for existence and direction - Organizational penetration workshop

(3) Long-term Vision and Management Strategy Formulation Support up to 10 Years Ahead - Creation of a 10-year vision - Formulation of a strategic roadmap

(4) Medium-term Management Plan and Business Plan Formulation Support based on Long-term Vision - 3 to 5-year medium-term management plan - KGI/KPI design

(5) Accompaniment Support including Business Plan Progress Management - Organization of key measures - Formulation of annual business plans - Monthly reviews - Quarterly strategy meeting support - KPI progress management

Service Features

(Utilizing Expertise in Writing Corporate Interview Articles for President Online, etc.)

This service utilizes the expertise in producing corporate interview articles for business media.

Representative Nobuyuki Ito has written numerous interview articles for various business media, including President Online, with many corporate executives.

The editorial know-how to organize the background of executives' decision-making and the company's growth story in a way that resonates with readers is also applied to this program.

(Track Record of Supporting Over 100 Companies as an SME Management Consultant)

The representative holds the qualification of an SME Management Consultant and has been involved in supporting over 100 companies, primarily through support services at public support organizations, as a management consultant.

By leveraging experience in management strategy formulation, business plan creation, and organizing management challenges, the service provides consulting that systematically organizes business owners' thinking.

(Target Audience)

This program targets the following companies:

- Companies aiming for high growth, such as 10x sales in 10 years - Companies that have implemented or plan to implement METI's "10 Billion Yen Declaration" - Companies seeking smooth business succession - Companies in their second founding period - Growth-oriented companies