Docomo Anime Store x Keina Suda 3rd Collaboration: New 2026 TV Commercial 'Anime to Susume.' Launches March 28!

"d Anime Store" (https://animestore.docomo.ne.jp), one of Japan's largest (※1) anime streaming services with over 7,200 titles (※2), will release its new 2026 TV commercial, "Anime to Susume.," on March 28, 2026 (Sat) at 09:00. The commercial will be available on YouTube and the special campaign website, with TV broadcasting beginning on April 1 (Wed).

This marks the third collaboration with singer-songwriter Keina Suda. The commercial features his latest track, "Nina," written specifically for the campaign, which explores the internal conflict of confronting one's own heart.

※1: Internal research. Based on a count of anime, 2.5D stage plays, and voice actor/music content available on domestic flat-rate video streaming services as of December 15, 2025. TV series are counted by season.
※2: As of December 15, 2025. Some content requires individual payment.

■ CM Special Website: https://animestore.docomo.ne.jp/animestore/CF/lp046

■ d Anime Store x Keina Suda 3rd Collaboration!

A vertical video that feels like peeking into their camera rolls, capturing the trio's love for anime and their authentic selves.

The first TV commercial released in 2024 featured the track "April," written by Keina Suda for the campaign. The second installment, released last year, featured "Mirage," which captured the fluctuations and incompleteness of youth, receiving a great response.

For this third installment, we again feature a new track written by Suda titled "Nina." Continuing from the first and second parts, the commercial is produced entirely as original animation, with voice acting by Azumi Waki, Machico, and Ruriko Aoki.

The theme is "a glimpse into the real camera rolls" of three high school girls who love anime. Presented as a vertical video that looks as if they filmed each other on their phones, the animation depicts their love for anime and their unadorned, everyday selves. Through natural moments captured between friends, the commercial allows viewers to feel closer to their daily lives and their passion for anime.

■ New track "Nina" written by Keina Suda

The first commercial in 2024, "Anime to Susume!," depicted three high school girls energetically pursuing their goals alongside anime. The second commercial in 2025, "Anime to Susume.," portrayed them facing their own interests, navigating the doubts and worries of daily life, and finding joy in the irreplaceable routine of having anime as a constant in their lives. This third installment continues this narrative.