DNP Welcomes Satomi Ishihara as New CM Character; Launches 'Can We Make the Ordinary, Extraordinary?' Series

Dai Nippon Printing Co., Ltd. (DNP; Headquarters: Shinjuku, Tokyo; President: Yoshinari Kitajima) will launch a new series of corporate commercials titled "Can We Make the Ordinary, Extraordinary?" featuring actress Satomi Ishihara, starting on Wednesday, April 1, 2026. Under the brand statement 'Creating the Future of the Ordinary,' DNP is committed to solving social issues and creating new value that meets people's expectations. DNP's cultivated technologies are hidden within the 'ordinary' aspects of our daily lives, such as packaging, smartphones, displays, and automobiles. This reflects a history of employees sincerely engaging with customers and society, consistently performing the ordinary with excellence. In 2026, DNP will celebrate its 150th anniversary. Using this milestone as a new starting point, we aim to create essential value for people around the world and make it a part of their daily lives. To convey this corporate stance and DNP's ongoing commitment to challenge and transformation, these commercials depict the power and potential of the 'ordinary' and the anticipation of an unseen future. Satomi Ishihara, known for her expressive range and diverse roles, delivers the message with humor and engaging actions. 【First Installment of the New Series: 'Is the Ordinary, Ordinary?' and 'What Happens When You Continue the Ordinary?'】 ○ 'Is the Ordinary, Ordinary?' Episode: https://www.youtube.com/watch?v=2qyqgXIcObc How were the convenient things we take for granted today created? This episode poses questions to the viewer about the meaning of the word 'ordinary.' Featuring Satomi Ishihara as a DNP employee, her fast-paced delivery, changing expressions, and comical movements in a minimalist space draw viewers into a mysterious world of the 'ordinary.' ○ 'What Happens When You Continue the Ordinary?' Episode: https://www.youtube.com/watch?v=SyBp0bA_bGs