DMM to Deliver Hercules Beetles to Your Home!? Launching "DMM Insect" Beetle E-commerce Service on Wednesday, April 1

**G.K. DMM.com (Headquarters: Minato-ku, Tokyo; Innovation Company CEO: Yu Ogata; hereinafter "DMM") will launch "DMM Insect," a specialized e-commerce service that provides total support for breeding rhinoceros beetles and stag beetles, starting Wednesday, April 1, 2026.** **This service goes beyond mere live animal sales. Based on the concept of "not just raising and ending," it offers total support from "breeding" for beginners, "reproduction" to connect life to the next generation, and "specimen creation" to beautifully preserve the proof of life.** * **Service Page:** https://insect.dmm.com ## Background of Service Provision "DMM Insect" was born to fulfill both the adult dream of "wanting to raise the Hercules beetle, which I admired as a child, with my own hands" and the parental desire to "provide a valuable experience of touching real life." We have established a comprehensive support system to prevent beginners from giving up on breeding, focusing primarily on foreign rhinoceros beetles and stag beetles that require specialized knowledge. Our goal is not to let life with insects end with temporary rearing, but to transform the process into a new experiential value of confronting life. By providing a complete guide that even children can follow without confusion, and by fully equipping all necessary items for breeding, we offer an environment where even first-timers can start with confidence. Furthermore, by supporting the beautiful preservation of "proof of life" even after the insects reach the end of their lifespan, and by allowing the deep emotion/impression of breeding to remain as a lifelong memory, we aim to spread a new form of insect rearing. ## Three Features of "DMM Insect" **① "Complete Breeding Guide" included for beginners** We deliver healthy live insects, carefully selected by breeding professionals, primarily focusing on the "Hercules beetle," the king of rhinoceros beetles, directly to your home (*). In addition, a "Complete Breeding Guide" supervised by experts is included, clearly explaining everything from daily feeding and misting timings to bothersome small fly countermeasures, allowing children to start breeding without hesitation. We also offer an all-in-one set equipped with all necessary breeding tools, and provide items such as heating mats that make temperature control, crucial for breeding, easy, allowing you to enjoy breeding at home year-round without difficulty. * We take utmost care in delivering live insects, but in the unlikely event of a dead arrival, we will reship the live insects based on our specified conditions. **② Support for "Reproduction" to connect life to the next generation** By selling male and female pair sets, we fully support the experience of "reproduction," allowing you to lay eggs and raise the next generation at home. The included "Complete Breeding Guide" covers everything from diet to support the female's body development, methods for pairing (mating), and preparation of the egg-laying environment. With proper reproduction, an recommended single pair can produce an average of 20 adult insects in approximately 20 months (*). Through the experience of closely observing the cycle of life being born and growing, we provide a valuable opportunity to learn the "preciousness of life" beyond mere rearing. * Reproduction is not guaranteed. **③ "Specimen Kit" provided to preserve proof of life as a lifelong memory** After a cherished individual reaches the end of its lifespan, we provide a dedicated specimen kit to beautifully preserve its form. By using a kit designed to be easy for beginners to succeed with, it is possible to preserve irreplaceable memories in a form that will not fade. This allows us to create a lifelong experiential value that doesn't end with just raising the insect. ## Product Lineup (Example) We sell various rhinoceros beetles and stag beetles, including the Hercules beetle. We also offer a wide range of necessary breeding items. Please see the product page for details. * Product Page: https://insect.dmm.com/collections/all * A "Complete Breeding Guide" is included when purchasing adult insects. **** (Tax included from ¥13,200) **** (Tax included from ¥16,500) **** (Tax included from ¥19,800) ## About G.K. DMM.com DMM.com operates "DMM.com," a comprehensive service website boasting 51.46 million members (*). Since its founding in 1998, it has developed a wide range of businesses and currently operates over 60 services. In addition to diverse entertainment services such as video streaming, e-books, and anime, it handles various businesses incorporating cutting-edge technologies like 3D printing, EV charging, and AI in hardware fields. In 2022, it launched "DMM Premium," a subscription membership system, aiming to create a "multi-entertainment platform" that seamlessly connects all entertainment experiences. Moving forward, with the corporate message "A future everyone wants to see," DMM will continue to challenge new businesses while repeatedly changing and evolving. * As of February 2025 Corporate Site: https://dmm-corp.com/ Press Kit: https://dmm-corp.com/presskit/ Official Owned Media: https://inside.dmm.com/