Partnership with Farm Tomita: The ZARANTAN Ashibetsu Launches Limited Plan with Free 'Lavender Bus' Ticket for Guests

Dive Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Kiyoshi Shoji; Securities Code: 151A), which operates a human resources service specializing in over 5,900 tourist facilities nationwide, runs the glamping facility 'The ZARANTAN Ashibetsu.' In collaboration with the representative tourist farm in Furano, 'Farm Tomita,' they will begin selling an accommodation benefit including a free ticket for the popular 'Lavender Bus' activity at 'Lavender East,' which will be open for a limited time from June 20 to July 20, 2026. Sales will start on June 1, 2026.

This initiative aims to allow tourists to enjoy the surrounding sights more comfortably in the Furano and Biei areas, which see many visitors during the summer.

The ZARANTAN Ashibetsu is located about a 40-minute drive from Farm Tomita, making it a convenient base for enjoying Furano sightseeing while staying in a calm, nature-surrounded environment.

■ Background of the Initiative

In recent years, the Furano and Biei areas have become some of Hokkaido's leading tourist destinations, attracting many domestic and international visitors. The area is particularly bustling in July when the lavender is in full bloom.

The ZARANTAN Ashibetsu, located about a 40-minute drive from Furano, offers a relatively quiet natural environment away from the tourist crowds and the opportunity to enjoy a star-filled sky, known as the 'Village of Falling Stars.' This partnership recommends 'morning lavender sightseeing,' which avoids the daytime crowds and offers a more relaxed atmosphere. It proposes a new way to enjoy travel in Hokkaido by combining 'staying' at a base surrounded by rich nature with popular 'sightseeing,' thereby distributing and making both activities more comfortable.

■ About 'Lavender East,' One of Japan's Largest Lavender Fields

'Lavender East,' the stage for this benefit, is a lavender-specialized expansion area opened by Farm Tomita for a limited time during the summer. It boasts one of the largest areas in Japan (a few minutes' drive from the main Farm Tomita garden).

Originally a vast rice paddy area for producing lavender for香料, it is now open as a special area where visitors can enjoy the stunning scenery of a field dyed in vivid purple. In the distance, the majestic Tokachidake mountain range and Yubari mountains can be seen, offering a vast and open landscape typical of Hokkaido. Unlike the bustling main garden, this area offers a less crowded, relaxed, and open space where visitors can enjoy an 'immersive lavender experience,' surrounded by the refreshing scent of lavender swaying in the wind.

■ The Popular 'Lavender Bus' Activity Racing Through the Scenery

Inside the park, the popular 'Lavender Bus' activity, where a tractor pulls passenger cars, is in operation. It takes about 15 to 20 minutes to slowly tour the vast lavender fields. From the open, windowless car, the rich scent of lavender directly reaches passengers along with the pleasant summer breeze. This activity is very popular among families with small children and couples who want to enjoy the scenery leisurely, as they can enjoy the 360-degree view of the purple carpet without getting tired.

■ Details of the Exclusive Guest Benefit Plan

During the target period, a plan including a free ticket for the 'Lavender Bus' will be sold exclusively for guests staying at The ZARANTAN Ashibetsu.

Target Period: June 20, 2026 - July 20, 2026

Benefit Eligibility: Guests of The ZARANTAN Ashibetsu (Limited to 5 tickets per day, first-come-first-served)

Operating Hours: 9:30 AM - 4:30 PM (Duration: 15-20 minutes)

*Operation details may change due to weather or congestion.
*Boarding is at 'Lavender East,' not 'Farm Tomita (Main Garden).'
*This ticket is a reservation for a free boarding slot and does not guarantee boarding.

【About The ZARANTAN Ashibetsu】

The ZARANTAN Ashibetsu, a glamping facility in Ashibetsu City, Hokkaido, is a nature-based accommodation facility with the concept of 'A Nordic Life Stay in a Sleeping Forest.'

Guest tents are equipped with private campfires, and the grounds offer a variety of activities such as tent saunas, a wood-fired pizza oven experience, and making leather key holders using Ezo deer leather. The 'pizza oven experience,' where guests build a fire and bake hot pizza themselves, is particularly popular with families during summer vacation. They provide a glamping-specific memory-making experience of enjoying pizza baked by oneself in nature.

Furthermore, from June 2026, the beer garden 'Hygge' will officially begin operations. 'Hygge' is a Danish word meaning 'a cozy time' or 'a rich time spent leisurely with loved ones.' The ZARANTAN Ashibetsu incorporates this Nordic cultural value, proposing a time to relax and chat in nature, surrounded by lantern light and campfire flames, with a foreign beer mainly from Denmark and Germany in hand. It is a special space where guests can enjoy the cool summer nights of Hokkaido with the 'luxury of doing nothing.'

【About Dive Inc.】

Company Name: Dive Inc.

Founded: March 2002

Representative Director: Kiyoshi Shoji

Head Office: 2F/3F PMO Shinjuku Gyoenmae, 2-1-12 Shinjuku, Shinjuku-ku, Tokyo 160-0022

Website: https://dive.design/

Dive is a venture company developing its business to solve the major challenges of the 'tourism industry,' which is a growth engine for the Japanese economy.

In its core business, a human resources service specializing in tourist facilities (resort part-time jobs), it contributes to solving the major challenge of 'labor shortages' in tourist facilities, creating 14,555 tourism workers annually. It has a track record of transactions with a cumulative total of over 5,900 tourist facilities in all 47 prefectures, utilizing both Japanese and foreign human resources.

In its new regional revitalization business, it develops D2C tourism businesses in six non-tourist areas nationwide (including depopulated areas and municipalities at risk of extinction). It contributes to sustainable community development by generating revenue and foreign currency, as well as collaborating with local businesses.

In addition, it is actively developing businesses in the IT field, such as operating the web media 'GLAMPICKS,' which specializes in glamping facilities, and providing customer attraction support for accommodation facilities.