Opt Certified as 'Select' Tier in Microsoft Advertising Partner Program for Second Consecutive Year

Opt, Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Daisuke Kanazawa; hereinafter "Opt"), which leads the business growth of its clients through LTVM (LTV Marketing) (*1) under the purpose of "Creating new value to drive industrial transformation and solve social issues," is pleased to announce that it has been certified as a "Select" tier partner in the Microsoft Advertising Partner Program (hereinafter "the Program") by Microsoft Japan Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Miki Tsusaka; hereinafter "Microsoft") for the second consecutive year.

This certification strengthens our partnership with Microsoft Advertising, enabling us to incorporate the latest media information and expertise in ad operations more than ever before, thereby contributing to the advertising performance of our client companies. This continued certification was achieved through our integrated planning of the diverse solutions offered by Microsoft Advertising—including not only search-linked advertising but also display and shopping advertising—which led to a significant increase in our handled advertising volume.

What is the "Microsoft Advertising Partner Program"?

The Microsoft Advertising Partner Program is a loyalty program that recognizes and rewards partner companies based on high engagement and annual advertising spend. The program classifies partners into three tiers: "Elite," "Select," and "Partner," depending on the company's size and track record in ad operations. Depending on the certified tier, partners can utilize various support resources, such as training provided by Microsoft Advertising and access to marketing and sales resources.

Moving forward, Opt will continue to work in close cooperation with Microsoft to provide essential value to end-users, lead the sustainable business growth of our clients, and strive toward the realization of our purpose: "Creating new value to drive industrial transformation and solve social issues."

*Microsoft is a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries.

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*1 LTVM (Life Time Value Marketing): Traditionally, LTV (Life Time Value) refers to the profit a company providing a service gains from a user over the course of a long-term relationship, starting from the user's first interaction with the product or service. Consequently, it is often expressed from the perspective of "how much profit can be gained from a single customer." However, in our group, we do not view LTV from the perspective of the profit gained by the company. Instead, we define it as a concept that contributes to the sustainable business growth of our clients rather than short-term profit, by focusing on understanding end-users more deeply than ever before, concentrating on support that is truly close to the customer, and placing importance on providing essential value to the end-user. We named this approach "LTVM (Life Time Value Marketing)" as a means to achieve this.

[About Opt, Inc.] Opt aims to be a "Growth Leader that leads customers closely, deeply, quickly, and for a long time," with the purpose of "Creating new value to drive industrial transformation and solve social issues." Through a deep understanding of the end-users beyond our client companies and by providing support based on "LTV from the customer's perspective" that is truly close to the client, we lead the sustainable business growth of our client companies. Furthermore, by transforming the advertising industry (AX=Advertising Transformation®), which we understand deeply, we will realize IX (Industrial Transformation®) in the medium to long term.

Opt, Inc. Company Overview Date of Establishment: April 1, 2015 Capital: 100 million yen (as of the end of December 2025) Representative: Daisuke Kanazawa, President and CEO Headquarters: Tokyu Bancho Building, 6 Yonbancho, Chiyoda-ku, Tokyo Business Description: Advertising Business URL: https://www.opt.ne.jp