Opt Certified as 'Select' Class in 'Microsoft Advertising Partner Program' for Second Consecutive Year
Opt Inc. has been certified as a 'Select' class partner in the 'Microsoft Advertising Partner Program' for the second consecutive year, recognized for its integrated planning and growth in ad transaction volume.
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- 📰 Published: March 30, 2026 at 22:04
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Opt Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Daisuke Kanazawa; hereinafter 'Opt'), which sets its purpose as 'Leading industry transformation through new value creation to solve social issues' and spearheads client business growth through LTVM (Life Time Value Marketing) (*1), is pleased to announce that it has been certified as a 'Select' class partner in the 'Microsoft Advertising Partner Program' (hereinafter 'this program') by Microsoft Japan Co., Ltd. (Headquarters: Minato-ku, Tokyo; President of Microsoft Japan: Miki Tsusaka; hereinafter 'Microsoft') for the second consecutive year.
By receiving this certification, Opt strengthens its collaboration with Microsoft Advertising, enabling it to incorporate more of the latest media information and know-how in advertising operations than ever before, thereby contributing to the advertising results of client companies. The consecutive certification was awarded because Opt achieved significant growth in transaction volume by comprehensively planning various solutions offered by Microsoft Advertising, including not only search advertising but also display and shopping ads.
■ About the 'Microsoft Advertising Partner Program'
The 'Microsoft Advertising Partner Program' is a loyalty program that certifies and recognizes partner companies based on high engagement and annual advertising transaction volume. This program classifies partners into three tiers—'Elite,' 'Select,' and 'Partner'—depending on the company's size and track record in ad operations. Depending on the certified class, partners can utilize various support resources provided by Microsoft Advertising, such as training and marketing/sales resources.
Under a strong cooperative framework with Microsoft, Opt will continue to lead the sustainable business growth of its client companies by providing essential value to end-users. Opt is committed to realizing its purpose: 'Leading industry transformation through new value creation to solve social issues.'
*Microsoft is a registered trademark or trademark of Microsoft Corporation in the United States and other countries.
End
*1 LTVM (Life Time Value Marketing): Traditionally, LTV (Life Time Value) refers to the profit a service-providing company gains from a user over a long-term relationship, starting from the user's first use of a product or service. Therefore, it is often expressed from the service provider's perspective of 'how to gain profit from a single customer.' However, our group does not view LTV simply as the profit a company can gain. Instead, we define it as contributing to the permanent business growth of client companies—not short-term profits—by focusing on deeply understanding end-users, closely supporting clients in a true sense, and providing essential value to end-users. We named the means to achieve this concept 'LTVM (Life Time Value Marketing).'
[About Opt Inc.]
With the purpose of 'Leading industry transformation through new value creation to solve social issues,' Opt aims to be a 'Growth leader who leads clients closely, deeply, quickly, and permanently.' Through a deep understanding of the end-users beyond our client companies and 'Customer-centric LTV' support that truly aligns with clients, we will lead the sustainable business growth of our clients. Furthermore, we aim to transform the advertising industry (AX = Advertising Transfo...
By receiving this certification, Opt strengthens its collaboration with Microsoft Advertising, enabling it to incorporate more of the latest media information and know-how in advertising operations than ever before, thereby contributing to the advertising results of client companies. The consecutive certification was awarded because Opt achieved significant growth in transaction volume by comprehensively planning various solutions offered by Microsoft Advertising, including not only search advertising but also display and shopping ads.
■ About the 'Microsoft Advertising Partner Program'
The 'Microsoft Advertising Partner Program' is a loyalty program that certifies and recognizes partner companies based on high engagement and annual advertising transaction volume. This program classifies partners into three tiers—'Elite,' 'Select,' and 'Partner'—depending on the company's size and track record in ad operations. Depending on the certified class, partners can utilize various support resources provided by Microsoft Advertising, such as training and marketing/sales resources.
Under a strong cooperative framework with Microsoft, Opt will continue to lead the sustainable business growth of its client companies by providing essential value to end-users. Opt is committed to realizing its purpose: 'Leading industry transformation through new value creation to solve social issues.'
*Microsoft is a registered trademark or trademark of Microsoft Corporation in the United States and other countries.
End
*1 LTVM (Life Time Value Marketing): Traditionally, LTV (Life Time Value) refers to the profit a service-providing company gains from a user over a long-term relationship, starting from the user's first use of a product or service. Therefore, it is often expressed from the service provider's perspective of 'how to gain profit from a single customer.' However, our group does not view LTV simply as the profit a company can gain. Instead, we define it as contributing to the permanent business growth of client companies—not short-term profits—by focusing on deeply understanding end-users, closely supporting clients in a true sense, and providing essential value to end-users. We named the means to achieve this concept 'LTVM (Life Time Value Marketing).'
[About Opt Inc.]
With the purpose of 'Leading industry transformation through new value creation to solve social issues,' Opt aims to be a 'Growth leader who leads clients closely, deeply, quickly, and permanently.' Through a deep understanding of the end-users beyond our client companies and 'Customer-centric LTV' support that truly aligns with clients, we will lead the sustainable business growth of our clients. Furthermore, we aim to transform the advertising industry (AX = Advertising Transfo...