Johnnie Walker Launches New Product "Johnnie Walker Blonde" on April 7th! Proposing a New Style of Whisky "Born for Mixing," "Magic Hour Mix"
Johnnie Walker has launched "Johnnie Walker Blonde," a new whisky designed for mixing with a mild, fruity, and smooth vanilla flavor. The brand is promoting a new drinking style called "Magic Hour Mix," encouraging personal customization with mixers, especially during the evening "magic hour." The launch is supported by a collaboration with "LEMONADE by Lemonica," influencer recommendations, and various events.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 20:00
- 🔍 Collected: April 7, 2026 at 11:30
- 🤖 AI Analyzed: April 18, 2026 at 09:41 (262h 11m after Collected)
The world's No. 1 Scotch whisky brand, "Johnnie Walker," has newly released "Johnnie Walker Blonde" (hereinafter referred to as "Blonde"), a new style of whisky born for mixing, on April 7th (Tuesday). In conjunction with the new release, various initiatives will be implemented under the theme "Walk Into Magic Hour," proposing a new drinking style, "Magic Hour Mix," to enjoy a drink that suits your own style. Recommended "Magic Hour Mix" recipes, collaborations with influencers, and experiential events will be rolled out sequentially.
※1 Based on sales volume from IMPACT DATABANK 2024
A New Way to Enjoy Whisky, "Magic Hour Mix"
The biggest feature of "Blonde" is its mild and approachable taste with the least smokiness in the series. Its light mouthfeel, fruity gorgeousness, and smooth vanilla finish make it highly versatile, further enhancing the charm of "Blonde" when paired with your favorite mixers. It is truly a "whisky born for mixing."
"Johnnie Walker" has named the new way of enjoying whisky, not just the classic highball style with soda, but by customers enjoying it with their preferred mixers, as "Magic Hour Mix." "Magic Hour Mix" embodies the desire for people to freely arrange their original drinks according to their mood, returning to their own style and "fun" during the magic hour in the evening.
Please enjoy your own unique mix while escaping the daily hustle and bustle and gazing at the magic hour.
Johnnie Walker's Recommended "Magic Hour Mix"
"Blonde," with its gorgeous and sweet flavor, pairs excellently not only with soda but also with various flavored mixers. Especially recommended is the "Lemonade Highball." Pairing with lemonade further enhances "Blonde's" gorgeousness, sweetness, and fruitiness. Please enjoy a special drink at home.
● Johnnie Walker Recommended "Johnnie Walker Blonde Lemonade Highball"
【Recipe】
Johnnie Walker Blonde: 30ml
Lemonade Syrup: 20ml
Carbonated Water: 150ml
Add ice to a glass, pour in Blonde and lemonade syrup, then carbonated water, and stir gently.
Enjoy with fresh lemon or lime if desired.
■ "LEMONADE by Lemonica" Collaboration Campaign Launched
To commemorate the release of the new product, a collaboration campaign with "LEMONADE by Lemonica," a lemonade specialty store born in Kanazawa, will be held from April 7th (Tuesday) to May 29th (Friday). 500 people will be randomly selected to win a set for enjoying "Blonde" and lemonade.
Details can also be confirmed on the campaign special website: https://cp.kirin.jp/join/36911
Campaign Period: April 7th (Tuesday) - May 29th (Friday)
Application Method ①: Follow & Retweet on Kirin Beer Official X
Application Method ②: Follow & Comment on Johnnie Walker Official Instagram
Prize: Johnnie Walker Blonde 700ml bottle x 1
Lemonica Lemonade 3 types set
(Lemonade Syrup / Super Citric / Aqua Lemonade)
380g/bottle each
Drink Jar & Straw x 1
*Applications are limited to those aged 20 and over.
■ About "LEMONADE by Lemonica"
A lemonade specialty store born in Kanazawa.
Offers handmade lemonades made to order, based on a special syrup extracted from fresh lemons over time without heating or pressing.
Approximately 20 varieties of lemonades can be enjoyed.
Influencers Recommend "Magic Hour Mix"
Recommendations from three individuals active in various fields such as music and fashion: hana (dancer), Klara Blanc (CEO of creative agency "monopo Tokyo" and producer of jewelry brand "ATELIER ROUGE"), and KANAKA (gained attention for appearing in the Netflix series "OFFLINE LOVE" and also works as a director for apparel brands).
● hana's Recommendation
"Johnnie Walker Blonde" with a little lime syrup, mixed with ginger ale. A refreshing and stimulating drink recommended for when you want to refresh your mood.
hana
Professional dancer, choreographer, and dance instructor active domestically and internationally. Learned all genres such as JAZZ, BALLET, HIPHOP since childhood. Also won numerous shows and competitions as a child dancer. Instagram▶︎@banghana
● Klara Blanc's Recommendation
Pour "Johnnie Walker Blonde" and carbonated water over ice cubes made with lemon, orange, ginger, and raspberry for a visually appealing drink.
Klara Blanc
Born in Paris, lives in Japan. CEO of creative agency "monopo Tokyo." Also active as a producer for the jewelry brand "ATELIER ROUGE," and plans to launch a new brand "YUL" this year. Instagram▶︎@klara_blanc
● KANAKA's Recommendation
Recommended to mix "Johnnie Walker Blonde" with lemon tea. It's a convenient point that it can be easily made even on tired days after work.
KANAKA
Appeared in the Netflix reality show "OFFLINE LOVE" in 2025. Currently active in multiple fields such as modeling, directing brands, directing shoots, and managing corporate social media. Instagram▶︎@kanakastella
Events to Enjoy "Magic Hour Mix"
In addition to enjoying at home, events will be held where you can enjoy "Magic Hour Mix" while watching the magic hour in a special space. Different "Magic Hour Mixes" will be offered at each event.
■ JOHNNIE WALKER BLONDE presents “Walk Into Magic Hour”
An immersive POP-UP event where you can enter the magic hour with Blonde cocktails amidst a magical hour art set used for CM filming. TaiTan, the producer of this event (rapper/creative director), will offer a mix with a spicy sensation of sansho and yukari.
Period: April 11th (Saturday) - 13th (Monday), 2026
12:00-20:00 (Last day only 12:00-18:00)
Location: Azabudai Hills Gallery
Admission: Free (one drink order required)
Website: https://walk-into-magic-hour.com
■ JOHNNIE WALKER BLONDE presents “THE WALKERS IN TOWN SESSIONS vol.5”
An event to enjoy the magic hour with music and "Magic Hour Mix" in a spacious venue with an outdoor terrace on the 10th floor of PARCO in the heart of Shibuya. Special event-limited Mixes will also be offered.
Period: April 19th (Sunday), 2026, 17:00-21:00
Location: Shibuya Parco 10F PBOX
Performers: Wez Atlas/Kaki Hime (Rachel from chelmico)/Emi Okamoto/SUNNY ONLY 1
Admission: Free (one drink order required)
■ JOHNNIE WALKER BLONDE presents “MAGIC HOUR CLUB by HAPPY OUTSIDE BEAMS”
An event created in collaboration with BEAMS. An experiential event by HAPPY OUTSIDE BEAMS, a brand that conveys the joy of outdoor fun from BEAMS. In an outdoor space, you can enjoy the magic hour with all five senses, with your favorite clothes, favorite friends, and favorite way of spending time, while holding a "Magic Hour Mix," and enjoying activities such as workshops. A special event-limited "Johnnie Walker BEAMS Mix" will be offered.
Period: May 15th (Friday) 15:00-22:00 -
16th (Saturday) 12:00-20:00
Location: Tokyu Plaza "Haracado" Event Space 701
Admission Fee: Free
About "Johnnie Walker Blonde"
■ Product Overview
● Content
The fruity taste and smooth vanilla-like finish are achieved through careful blending and aging in American oak barrels. Enjoy the "fragrance and sweetness that gently opens up" in your favorite way. Lemonade Highball is particularly recommended.
● Packaging
The design, based on the iconic blue Striding Man and bright yellow, expresses premium quality, smoothness, and dynamism.
1. Product Name: "Johnnie Walker Blonde"
2. Release Date: April 7th (Tuesday), 2026
3. Sales Region: Nationwide
4. Volume/Container: 700ml / bottle
5. Price: Open price
6. Alcohol Content: 40%
【About Johnnie Walker】
In 1820, founder John Walker blended whisky, inspired by the spices and teas he blended and sold at the small general store he opened. At a time when whisky quality was not always consistent, he brought high-quality, stable supply, and a deep, rich flavor through blending diverse whiskies. For over 200 years since then, "Johnnie Walker" has been committed to blending technology, and its taste is loved as the world's No. 1 Scotch whisky brand.
Official Homepage: https://www.johnniewalker.com/ja-jp/
Instagram: https://www.instagram.com/johnniewalkerjapan/
■ DRINKiQ
Diageo Japan Ltd. promotes Positive Drinking as part of its initiatives to achieve a sustainable world by 2030, in addition to promoting sustainability.
As part of this, the website "DRINKiQ," where you can learn about responsible drinking support and alcohol knowledge, is now available. https://www.drinkiq.com/ja-jp/
Alcohol is for those aged 20 and over. Drunk driving is prohibited by law.
Drink in moderation. Avoid drinking during pregnancy and breastfeeding. Recycle after drinking.