A Savon Experience Beyond Savon! A New Series of Deodorizing Air Fresheners Combining a Clean, Luxurious Soap-Like Design with Savon Scents is Now Available!

Airs the Savon Series

Dia Chemical Co., Ltd. (Representative Director: Takefumi Watanabe) launched the 'Airs the Savon' series of automotive deodorizing air fresheners in March 2026, based on the concept of 'a savon experience beyond savon.'

To visually express the 'savon scent' that evokes a sense of cleanliness and calmness, low-saturation nuance colors that give a soothing impression have been adopted. It naturally blends into the space, creating an elegant and comfortable atmosphere. The soft colors produce a sense of 'security,' 'cleanliness,' and 'warmth,' further enhancing the charm of the savon.

3 Types of Formats

Airs the Savon Gel Airs the Savon Clip Airs the Savon Paper

Savon Taste Scents

Savon Blanc A soft savon musk scent like freshly washed towels.

Savon Bloom A fresh and clean floral musk scent.

Savon Noble An elegant and luxurious floral savon scent.

Product Information

Airs the Savon Gel Product Name: Airs the Savon Gel Scent: Savon Blanc / Savon Bloom / Savon Noble Price: Open (Estimated Price: around ¥880) Release Date: Mid-March 2026 Sales Route: Car accessory stores, official online shops, etc. Volume: Stationary Gel Type / 145g

Airs the Savon Clip Product Name: Airs the Savon Clip Scent: Savon Blanc / Savon Bloom / Savon Noble Price: Open (Estimated Price: around ¥980) Release Date: Mid-March 2026 Sales Route: Car accessory stores, official online shops, etc. Volume: Stationary Gel Type / 1.5g x 2

Airs the Savon Paper Product Name: Airs the Savon Paper Scent: Savon Blanc / Savon Bloom / Savon Noble Price: Open (Estimated Price: around ¥780) Release Date: Mid-March 2026 Sales Route: Car accessory stores, official online shops, etc. Volume: Stationary Gel Type / 7g x 3

[About Dia Chemical Co., Ltd.]

Dia Chemical Co., Ltd. is a long-established manufacturer founded in 1962, focusing primarily on automotive air fresheners. We offer a variety of products, including the long-selling item 'Grace Mate Poppy,' known for the catchphrase 'Poppy for your car.' Utilizing the technology we have cultivated over many years, we deliver products that make car interiors a more comfortable and pleasant space.

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