Illuminating and 'Organizing' Space with Light. Di Classe's Innovative Floor Lamp Exceeds Makuake Goal by 1769%.
Di Classe, a lighting manufacturer, announced that its new rope-shaped LED floor lamp, 'Yunel rope Floor Lamp,' achieved 1769% of its funding goal on the crowdfunding service Makuake, raising 1,769,900 yen. This innovative product challenges traditional lighting by requiring users to 'tie, twist, and arrange' it themselves, offering a primitive experience of completing the design. It aims to create a new way of zoning open-plan spaces with light, inspired by ancient Japanese rope-making, and features a relaxing 'sunset-colored light' to enhance comfort.
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- 📰 Published: April 6, 2026 at 18:10
- 🔍 Collected: April 6, 2026 at 09:30
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Di Classe Co., Ltd., a lighting manufacturer (Headquarters: Taito-ku, Tokyo; Representative Director: Michiaki Endo), is pleased to announce that its new product, the rope-shaped LED floor lamp 'Yunel rope Floor Lamp,' which was pre-sold on the crowdfunding service 'Makuake,' achieved its target amount (1 million yen in sales) in just 5 hours and ultimately received overwhelming support, reaching 1769% of its goal (total support purchase amount: 1,769,900 yen).
This product re-examines the traditional concept of lighting, where the product exists as a 'completed form,' and proposes a primitive experiential value where the user completes it by 'tying, twisting, and arranging' it themselves.
[Design Background and Philosophy]
■ 'New Zoning' that gently divides 'a continuous space' with light
In modern times, where 'continuous floor plans' without walls separating living rooms, dining rooms, and workspaces have become common, switching between on and off modes has become more difficult than ever. 'Yunel rope' was inspired by the ancient Japanese concept of 'rope' which embodies 'tying, connecting, and dividing.' Instead of creating physical walls, users can visually zone the space and create a comfortable place by drawing soft lines of light themselves. This is a unique answer from a lighting manufacturer to the question, 'Can light also be a presence that organizes space?'
■ Leaving 'blank space' in the product. A challenge to 'the beauty of incompleteness'
The finished form is intentionally not fixed so that users can change the shape of the light according to their space and mood. The freely bendable rope-shaped illuminant changes the impression of light and the atmosphere of the space by drawing curves, standing up, and sagging. There is no single correct answer; the user completes it by interacting with it. This 'blank space left in the product' stimulated the creativity of sensitive users.
■ Commitment to 'sunset-colored light' that calms the mind
The light source uses a color temperature of approximately 2400K (sunset color), which has a high relaxing effect. The warm light, like a setting sun, diffuses even more softly through the polyester mesh, enveloping the space while suppressing glare. Dimming is also smooth with the touch switch on the top.
Designer Shun Endo
"Yunel rope is a 'bendable floor lamp.' I wanted to create lighting that users could arrange themselves, rather than delivering a finished form.
Light is not just for brightness; it creates the comfort of a space.
Please try changing the shape of the light to suit your mood and how you spend your day."
[Product Overview]
Product Name: Yunel rope Floor Lamp
Size: W50.0 × D50.0 × H130.0 (cm)
Material: Steel, Silicone, Polyester
Light Source: Built-in LED (approx. 2400K / approx. 1200 lumens)
Function: Touch switch type, stepless dimming
Colors: Black / Silver / Antique Gold
Manufacturer's Suggested Retail Price (tax included): ¥55,000〜¥66,000
About Di Classe Co., Ltd.
Di Classe Co., Ltd. (Headquarters: Taito-ku, Tokyo; Representative Director: Michiaki Endo) is a lighting manufacturer that enriches home life through gentle 'light' in sunset colors, rather than bright white 'light,' under the theme of 'drawing thoughts with light.'
Founded in 1965 as its predecessor, Endo Kinzoku Kogyo, in Iriya, Tokyo, the company began selling lighting fixtures as 'Di Classe' in 1992. For over 30 years since then, it has designed with the interplay of light and shadow and negative space, delivering lighting that brings peace to home life.
From planning and design to manufacturing and sales, the company handles everything in-house. All products can be viewed at interior shops nationwide and at the gallery shop 'lux di classe' in Iriya, Tokyo. Each product embodies the designer's philosophy and passion, proposing lighting that goes beyond mere interior decoration and accompanies daily life.
Message from Representative Director / Designer Michiaki Endo
The origin of my lighting design lies in the warm orange light I encountered in the streets of Milan and the 'healing' power of the shadows created by that light. Humans have lived with the rhythm of natural light since ancient times. Waking up with the morning sun and ending the day with the setting sun. My desire is to bring that cycle back into modern life.
The role of light is not just to illuminate. By designing the relationship between light and shadow, we deliver peace and richness to life. That is my wish and Di Classe's mission.
[Company Profile]
Company Name: Di Classe Co., Ltd.
Location: 1-10-11 Iriya, Taito-ku, Tokyo
Representative Director: Michiaki Endo
Lighting fixture design, planning, production, and sales
Import and wholesale of lighting fixtures
Development and wholesale of original interior goods
Established: March 3, 1965
■Di Classe Co., Ltd.
Corporate Website: https://www.di-classe.com/index.html
■Di Classe [Official] Instagram
@diclasse https://www.instagram.com/diclasse/
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