Xingzhi Academy TikTok Shop Campus to Be Held at Digital Hollywood University

Digital Hollywood University (DHU, located in Ochanomizu, Tokyo; President: Naonori Fujii), a MEXT-accredited corporate university offering the Faculty of Digital Communication (a four-year undergraduate program) focused on digital content, planning, and communication, and the Graduate School of Digital Content (a professional graduate school) that bridges theory and practice to create new businesses, will provide venue support and public relations cooperation—including event promotion and audience outreach—for the 'Xingzhi Academy TikTok Shop Campus' to be held from Tuesday, August 12 to Thursday, August 14, 2026, at the Digital Hollywood University campus (Chiyoda City, Tokyo).

This program is organized by Xingzhi Academy Co., Ltd. (located in Shinjuku, Tokyo; Representative: Yang Ge) and is an intensive course aimed at acquiring practical skills in live commerce using TikTok Shop, with Digital Hollywood University providing public relations support. It is a practical, project-based learning (PBL) educational program designed for current DHU students and the general public (including students and working professionals), offering a comprehensive curriculum integrating theory, strategy, and practice.

【Background and Objectives】

Live commerce is rapidly spreading across Asian markets, including China, as a new sales infrastructure. In Japan, the full-scale rollout of TikTok Shop is expected to drive rapid market expansion. Amid this trend, live commerce is gaining attention among students studying digital content and creative fields, as well as business professionals, as a practical means to directly convert their skills and knowledge into business outcomes.

Xingzhi Academy, an educational institution with expertise in China-originated live commerce, actively promotes industry-academia collaboration for cultivating practical talent. Given the strong alignment between DHU’s educational philosophy of bridging theory and practice through SEAD (Science/Engineering/Art/Design) education and Xingzhi Academy’s PBL-based practical education, Digital Hollywood University has agreed to provide public relations support and host the event on its campus.

【Event Overview】

Name: Xingzhi Academy TikTok Shop Campus

Dates and Times: August 12 (Tue) – August 14 (Thu), 2026, 10:30–17:20 (same schedule for all three days, including a one-hour lunch break)

Venue: Digital Hollywood University Surugadai Campus (3F Academia, Ochanomizu Soracity, 4-6 Kanda Surugadai, Chiyoda City, Tokyo)

Instructors: Xingzhi Academy Live Commerce Specialists

Target Participants: Current students of Digital Hollywood University and general participants (including working professionals)

Sessions: 15 sessions total (90 minutes per session, totaling 22.5 hours)

Organizer: Xingzhi Academy ■ Public Relations Support: Digital Hollywood University

【Three-Day Program Content】

Day

Theme

Main Lecture Topics

Day 1

(8/12)

Learn

Introduction to the live commerce market / TikTok Shop’s business model / Fundamentals of digital marketing / Consumer psychology and purchasing behavior analysis / Basics of data analysis (CTR, CVR, GMV, engagement)

Day 2

(8/13)

Plan

Group product selection and problem identification / Market research and competitor analysis / Sales strategy development / Live streaming planning and scriptwriting / Role assignment (Deliverables: Product analysis report + live streaming script)

Day 3

(8/14)

Do & Review

Broadcast equipment training and setup / Mock live streams ①②③ (with instructor feedback) / Improved version live stream (PDCA cycle experience) / Final presentation, summary, and submission of reflection sheets

For group work, products and services related to the digital content and creative industries (e.g., indie games, digital art, creator tools) will be used as themes.

【Interaction Session with Active TikTok Creators】

This program will include an interaction session with active TikTok creators and streamers currently active on TikTok Shop. Participants will learn practical know-how from successful live streamers, including live broadcast planning and operations, communication techniques with viewers, and key points for product presentation.

＜Featured Speaker＞ ■ Momoka Oizumi

Operates the TikTok account 'Bijin Ikusei Channel' with the concept of 'raising beautiful people.' Has over 184,000 total social media followers, including approximately 40,000 on TikTok. Started with zero sales when TikTok Shop launched, but within three months achieved sales in the hundreds of thousands of yen per live stream (broadcasting twice a week).

【Application Procedure】

Those wishing to participate should apply via the application form below. Applications will close once the capacity (20 participants) is reached.

Participation Fee: DHU students: ¥49,500 (tax included) / General participants: ¥99,000 (tax included)

Application Deadline: Sunday, August 10, 2026

Capacity: 20 participants

How to Apply: Please apply via the link below.

Apply here

【Comment from Xingzhi Academy Representative】

Live commerce is a field where creative ideas and digital technology directly translate into results. We are delighted that this intensive three-day program, blending theory and practice, will be realized at Digital Hollywood University. We hope this lecture will serve as the first step into global digital business for all participants.

【Digital Hollywood University (DHU)】

https://www.dhw.ac.jp

Founded in April 2005 in Akihabara, Tokyo, as a MEXT-accredited corporate university (current location: Ochanomizu, Tokyo). Offers the Faculty of Digital Communication (four-year undergraduate program) and the Graduate School of Digital Content (professional graduate school).

In April 2026, Naonori Fujii assumed the role of second president. Building upon the first president, Tomoyuki Sugiyama’s vision of 'Make everything entertainment,' the university has announced a new educational vision: 'Fill the world.'

The Faculty of Digital Communication aims to equip students with the ability to live authentically in an uncertain and unpredictable future. It adopts a single-faculty, single-department system, offering broad education in digital content (3DCG/VFX, VR/AR, games, video, graphics, web design, media art, programming, etc.) and planning/communication (business planning, marketing, PR, etc.) taught by instructors active at the forefront of industry. To cultivate global talent, it offers intensive foreign language programs and promotes study abroad opportunities. With students from 48 countries and regions, it operates a diverse campus in front of Ochanomizu Station.

The Graduate School of Digital Content aims to produce leaders who will drive social transformation in a hyper-informed society by skillfully integrating and balancing the four elements of the emergent academic field [SEAD (Science/Engineering/Art/Design)] to bridge theory and practice. Through new business planning and prototyping, as well as startup support for students’ ideas, it aims to 'make