Move Sport Brand Signs Advisory Contract with 'Dual-Threat' Volleyball Player Taito Mizumachi

Descente Japan Ltd. has signed an advisory contract for its 'Move Sport' brand with Taito Mizumachi, a "dual-threat" athlete who excels in both indoor and beach volleyball. The brand will support Mizumachi's endeavors and leverage his advice for product development and promotions to enhance brand value.
企業贊助,運動行銷,品牌策略NQ 86/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: May 18, 2026 at 19:10
  • 🔍 Collected: May 18, 2026 at 10:31
  • 🤖 AI Analyzed: May 18, 2026 at 22:50 (12h 18m after Collected)
Descente Japan Ltd. (Headquarters: Toshima-ku, Tokyo; President: Tsuyoshi Shimada) has signed an advisory contract, effective May 2026, for sportswear, supports, and other items with Taito Mizumachi (Club: Wolfdogs Nagoya / Toyota Motor Beach Volleyball Club), who is active as a 'dual-threat' player in both volleyball and beach volleyball under its 'Move Sport' brand. Mizumachi experienced national championships at powerhouse volleyball schools in junior high, high school, and university. Since graduating from university in 2023, he has been active as a dual-threat player in the volleyball world, playing for the SV League's Wolfdogs Nagoya during the indoor season and for Toyota Motor's beach volleyball club in the summer. His playing style—always enjoying volleyball with a bright demeanor, constantly taking on challenges despite his relatively small stature, and showing exceptional clutch performance in big moments—is supported by a wide fan base. He is a player who combines both skill and popularity, having received 100,340 votes, the highest overall, in the 2025-26 SV League All-Star voting. With its concept of supporting the next step for people involved in sports through functionality and uplifting design, 'Move Sport' resonates with Mizumachi's attitude and will support his achievements by supplying sportswear. Furthermore, the brand will engage in product development incorporating Mizumachi's advice and conduct promotions such as in-store sales, aiming to widely convey the charm of volleyball and the joy of sports through his image, while further enhancing the brand value of 'Move Sport'. [Comment from Taito Mizumachi] 'I am pleased to have signed an advisory contract with Descente Japan Ltd.'s 'Move Sport' brand. I have always loved Descente's apparel and wore it all the time, so I am very happy to be able to take on the dual challenge of beach and indoor volleyball with 'Move Sport', a derivative of the 'Descente' brand. I will continue to enjoy challenging myself daily so that I can become an athlete who embodies the brand concept of 'Body moves. Heart moves.' [Taito Mizumachi Profile] Name: Taito Mizumachi Club: Wolfdogs Nagoya / Toyota Motor Beach Volleyball Club Hometown: Kumamoto Prefecture Date of Birth: September 7, 2001 (age 24) Height: 181cm Career: National Team (2025-present), Universiade National Team (2023, 2025), U18 National Team (2018).