Dentsu Soken Launches 'Mirai Bouenkyo' Consulting and System Building Service to Support Future Insight Based on Corporate Values

Dentsu Soken Inc. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Hirohisa Iwamoto; hereinafter 'Dentsu Soken'), a company that realizes the evolution of business and society through technology, will begin offering 'Mirai Bouenkyo' (Future Telescope), a consulting and system building service that supports future insight based on the values and philosophies cultivated by companies over many years, starting Wednesday, June 3, 2026. This service reframes social trends from the perspective of a company's unique values and, through dialogue between AI and humans, organizes and visualizes future opportunities and threats, thereby supporting improvements in the quality and speed of management decision-making. ■ Background In today's increasingly uncertain world, analyzing the external environment and forecasting the future are essential elements for considering management strategy. On the other hand, there are many cases where companies, by similarly interpreting changes in the external environment, end up converging on strategies similar to those of their competitors. For a company to build a sustainable competitive advantage, it is necessary to interpret changes in the external environment in light of its own unique values and philosophies, and to derive its own 'path to victory.' Dentsu Soken focused on the 'core value of a company' at the heart of management judgment to address these challenges. By fusing human structured thinking with the high exploratory power of AI, the company has built a new approach that allows companies to perceive the future from different perspectives and proactively consider future opportunities and risks. ■ Overview and Features of the Mirai Bouenkyo Service 1. Formulating unique future scenarios using the company's DNA as a 'lens' Instead of presenting general future predictions as-is, the service defines the company's DNA as a 'lens.' By translating and organizing 'what a future event means for the company,' it clarifies the issues the company should proactively choose, rather than making passive predictions. This helps companies break away from strategy planning that tends to become homogeneous with competitors and build a sustainable competitive advantage based on their unique values. 2. Expanding thinking through multifaceted dialogue with 'Bunjin AI' In 'Mirai Bouenkyo,' the AI learns the values formed in the company's establishment and history, the criteria for management judgment, and the philosophies and principles of action shared within the organization, building a 'Bunjin AI' equipped with the company's unique judgment axis. This does not imitate the statements or views of specific individuals, but models the values themselves—what the company has prioritized—and uses them as a dialogue partner during management decision-making. Furthermore, by combining multiple Bunjin AIs that reflect knowledge from specialized fields such as finance, technology, and human resources, the service provides insights from different perspectives on the same facts and data. Through dialogue between these Bunjin AIs and with management, differences in values and judgment criteria are visualized, helping to reduce bias and oversights in management decision-making. 3. Consulting services supporting decision-making and consensus building Based on future scenarios, the service provides consistent support from medium- to long-term strategy review to management-level decision-making and consensus building, and further to practical application. The company has previously supported the organization and integration of diverse issues and opinions at the management level, as well as medium- to long-term strategy formulation and business concept development. With 'Mirai Bouenkyo,' the knowledge and achievements cultivated through such consulting are utilized in the context of management decision-making and consensus building. 4. Development of systems supporting corporate self-sufficiency In addition to the results organized through future scenario formulation and decision-making support, and taking into account information and operational knowledge accumulated within the client company, the service supports the development and implementation of systems that clients can use independently for ongoing strategy review and management decision-making. The goal is not just one-off analysis or recommendations, but to embed the review process itself within the client company, enabling them to independently ask questions, discuss, and make decisions in response to environmental changes. ■ Future Developments Dentsu Soken will sequentially advance PoCs and project deployment using 'Mirai Bouenkyo,' as well as platformization and SaaSification, while also enhancing usage models tailored to each company's challenges and maturity level. Furthermore, through the deployment of 'Mirai Bouenkyo,' the company will continue to support the realization of management where companies can envision a future based on their own values and make choices with intention, by fusing technology and human insight. ・About Mirai Bouenkyo ■ About Dentsu Soken https://www.dentsusoken.com Under its corporate vision 'HUMANOLOGY for the future ~Creating the future with people and technology~,' Dentsu Soken aims to sincerely engage with 'society' as a whole, including companies, government agencies, local governments, and consumers, by linking its three functions of 'System Integration,' 'Consulting,' and 'Think Tank.' It aims to create a cycle from proposing solutions to solving them through technology, supporting and implementing evolution towards a better society. The company promotes 'X Innovation' that transcends the boundaries of technology, industries, companies, and regions, and will continue to pioneer the future and create new value with the power of people and technology. * Company names and product names mentioned in this release are trademarks or registered trademarks of their respective companies.