Dentsu Soken Receives "Partner of the Year" Award for the Third Consecutive Year at "Partner Award 2025" Hosted by Panaya Japan
Dentsu Soken has been awarded "Partner of the Year" by Panaya Japan for the third consecutive year at the "Partner Award 2025." This recognition stems from their top sales performance in the "Panaya" business for fiscal year 2025, significant contributions to market awareness, and new business generation through joint marketing and product evaluations. Dentsu Soken, as Japan's largest "Panaya" distributor since 2009, continues to support SAP ERP users and partners in their DX initiatives.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 20:00
- 🔍 Collected: April 3, 2026 at 11:31
- 🤖 AI Analyzed: April 17, 2026 at 09:22 (333h 51m after Collected)
Dentsu Soken Inc. (Head Office: Minato-ku, Tokyo; President and CEO: Hirohisa Iwamoto; hereinafter "Dentsu Soken"), which realizes the evolution of companies and society through technology, announced that it has received the "Partner of the Year" award for the third consecutive year at the "Partner Award 2025" hosted by Panaya Japan (Head Office: Chiyoda-ku, Tokyo) on Tuesday, March 10, 2026. This award is given to the partner with the highest sales in Japan.
The "Panaya Partner Award" recognizes and honors partner companies based on various criteria such as business achievements, market expansion, and provision of high value to customers in "Panaya," a SaaS-based delivery platform optimized for SAP projects.
■ Reason for Award
Dentsu Soken was highly evaluated for achieving the highest sales performance in the "Panaya" business in fiscal year 2025, and for actively promoting many joint marketing activities and the evaluation of new features and products, including automated testing. These efforts contributed to increasing "Panaya"'s brand awareness and generating new business opportunities in the market, leading to the receipt of this award.
＜Comment from Hideaki Yamaoka, Country Manager, Panaya Japan＞
Congratulations to Dentsu Soken on receiving the "Panaya Partner Award." Dentsu Soken's initiatives, which supported the realization of DX for many customers in addressing the critical challenge of S/4HANA migration, are extremely valuable.
In particular, the close collaboration on sales and the establishment of a global cooperation system have greatly contributed to the expansion of our business. We deeply appreciate your efforts to date and look forward to continuing to lead the market together as good partners in the future.
Since 2009, Dentsu Soken has been Japan's largest "Panaya" distributor, promoting the provision of services and technical support to SAP ERP users and SAP partners, with a cumulative track record of over 350 SAP ERP implementations and SAP S/4HANA migration-related projects. We will continue to support SAP ERP users in solving their challenges and projects through the introduction of "Panaya" solutions, contributing to the promotion of DX in companies.
＜Reference Materials＞
・About "Panaya" Solutions Provided by Dentsu Soken
March 25, 2025