Launching "LIVE□SYNC" (Live Space Sync)

Dentsu Live Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Masato Nakamura; hereinafter "Dentsu Live") is launching "LIVE□SYNC," a professional team that participates from the conceptual stage, the upstream process of urban and community development, to support problem-solving from a soft perspective.

In recent years, with the diversification of values, urban areas, facilities, and spaces are required to have a wider range of uses than ever before. It is essential not just to design spaces, but to carefully envision from the conceptual stage how they can become places that move people's emotions, with a focus on soft aspects.

Dentsu Live is a company that has created experiences that "move people's emotions," with "creating inspiration" at its core. Leveraging its planning, execution, and expertise honed through creating a diverse range of experiences, its activities continue to expand beyond events and space development.

The newly launched "LIVE□SYNC" initiative brings together Dentsu Live's strengths in soft perspective and planning capabilities. It aims to provide consulting services that maximize the potential of cities and communities, centered on creating value that moves people's hearts.

OUR MISSION □ Our Role

"Sync the LIVE, Think the City"

- Thinking about cities and communities, synchronizing vibrant places -

Through our event business, we have transformed cities and communities into "vibrant places." By combining this "know-how to create vibrant places" with sensibility and social research, we bring a new perspective to the urban and community development process.

To "SYNC" the value of the entire city and community with the "LIVE" (vibrant places) created by people's activities—.

We will provide solutions that enhance the quality of vibrancy and maximize the potential of places.

OUR VALUE □ Value Provided

Concepts drawn by those who understand the implementation of vibrant spaces are strong.

LIVE□SYNC supports urban and community development by participating from the conceptual stage, which is upstream in development.

By injecting the perspective unique to professionals deeply familiar with soft implementation into the early stages, we enable the realization of "vibrant places" where people gather and continuously create value, avoiding theoretical discussions that lack practical application.

SOLUTION □ Problem-Solving Methods

Three features that lead to problem-solving

1. "□ (Space Box)": A container that accepts all "challenges"

The "□" in LIVE□SYNC symbolizes a box that receives the diverse "challenges" faced by cities, communities, and clients.

We accept, organize, visualize, and connect all these challenges within this "□" to solutions.

2. "LIVE (Vibrant Space)": Soft implementation areas for realizing vibrant spaces

To realize vibrant spaces, Dentsu Live clearly defines the soft implementation areas where it has particular strengths.

・Space Creation & Operation: Reflecting the user's perspective in design and operation to create continuously used spaces.

・Technology & Space Production: Expanding urban experiences through cutting-edge technology.

・Sports & Entertainment: Contributing to regional economic revitalization by creating attraction hubs.

・Media & OOH: Proposing media plans that consider profitability and user expansion, including operational perspectives.

3. Thinking Function: THINK the City

LIVE□SYNC has two thinking functions: "Analysis" and "Study." Through these two wheels and collaboration with "Emotional LABO," we realize concept creation based on essential value, not superficial ideas.

・Analysis: In-depth analysis of places

Multifaceted analysis of individual projects to derive necessary concepts and strategies.

・Study: Research on society and variables

Collaborating with research institutions and experts to address the "questions" of social issues and accumulate seeds for new "solutions."

Dentsu Live will further refine its abundant soft perspective and planning capabilities accumulated to date, contributing to the revitalization of society by creating places that make people "want to go, want to gather, and want to get involved" in the fields of "urban and facility development" and "community development."