TOKYO (June 20, 2026) – UGG, a global lifestyle brand based in Southern California and a division of Deckers Brands (NYSE: DECK), launches new visual content for the 2026 summer season starting Saturday, June 20, 2026.

Featuring models Rio Yamashita, Shuntaro Yanagi, Hinana Nagahama, and Yudai Toyota, the visuals present UGG’s popular sandal collections—GoldenGlow Toggle, PeakMod, and PeakMod Slide—paired with yukata, iconic attire of Japanese summer. The campaign highlights how UGG sandals seamlessly blend into diverse lifestyles, beyond just urban or outdoor use.

Additionally, UGG Tokyo Flagship Store will host a special wind chime-themed installation inspired by Japan’s summer tradition. The store will also display wind chimes inscribed with handwritten messages by Nagahama and Toyota, and run an in-store campaign offering original Polaroid-style photos as prizes.

【UGG Summer Sandals That Match Yukata】

The new visuals introduce a fresh summer styling concept: 'Yukata × Sandals'.

Centered on the lightweight and stylish GoldenGlow Toggle, the sophisticated PeakMod, and the versatile PeakMod Slide, the campaign showcases the unique synergy between traditional Japanese summer wear and UGG’s innovative footwear. These sandals are designed to naturally complement various summer activities—from shopping and café hopping to travel and outdoor adventures—demonstrating their versatility in one pair.

【Wind Chime Installation Arrives at UGG Tokyo Flagship Store】

From Saturday, June 6, to Sunday, July 5, 2026, UGG Tokyo Flagship Store will feature a limited-time wind chime installation.

The store interior will be adorned with wind chimes producing soothing sounds, blending Japanese summer ambiance with UGG’s seasonal spirit. Store staff will wear yukata on weekends, offering customers styling tips for summer looks.

Additionally, the new visuals launching on June 20 will be displayed on large digital screens inside the store.

【Handwritten Message Wind Chimes by Hinana Nagahama & Yudai Toyota + Limited-Time Campaign for Original Polaroid Photos】

Special wind chimes with handwritten messages by Nagahama and Toyota, who appear in the visuals, will be exhibited at UGG Tokyo Flagship Store from June 20 to July 5. This exclusive display offers a unique experience for visitors during the campaign period.

Moreover, a limited-time campaign will be held: customers who visit the store and register as friends on the official UGG LINE account will be entered into a lottery to win original Polaroid-style photos featuring Nagahama and Toyota.

*For full campaign details, please refer to the official blog.

How to Enter:

1. Visit UGG Tokyo Flagship Store

2. Scan the QR code on in-store POP to register as a friend on the official UGG LINE account

3. Send the designated keyword to the UGG LINE chat

4. Complete the entry form

Entry Period:

June 20, 2026 (Sat) 11:00 – July 5, 2026 (Sun) 23:59

Store Information:

UGG Tokyo Flagship Store

Address: 1F/2F, Harajuku ZERO GATE, 4-31-12 Jingumae, Shibuya-ku, Tokyo Opening Hours: 11:00 – 20:00

The featured products are also available via the UGG official website, UGG直营 stores nationwide, and authorized retailers. *For inquiries, please call the toll-free number 0120-710-844.

About UGG

Founded in 1978 on the coast of California by an Australian surfer, UGG is a global lifestyle brand renowned for its iconic Classic Boots. Loved by Hollywood celebrities and fashion editors, the brand has expanded worldwide. UGG continues to design and sell footwear, apparel, fashion accessories, and home goods, maintaining uncompromising quality and craftsmanship. Partnering with leading retailers globally, UGG operates concept stores and outlets in major cities including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing, achieving annual sales exceeding $2 billion. For more information, visit https://www.ugg.com/jp/ UGG JAPAN.

【Credits】

UGG / Deckers Japan

TEL: 0120-710-844 URL: https://www.ugg.com/jp/

*Press release images available here

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン
  • Products / services: GoldenGlow Toggle / PeakMod