New Product Wins 16 Awards in 2026 First-Half Best Cosmetics Rankings: New Brightening※ Series and Lip Product Receive High Praise 【Sensitive Skin Brand, DECENCIA】

DECENCIA Co., Ltd. (Shinagawa-ku, Tokyo; President: Emi Nishino), part of the Pola Orbis Group, announced that its new products launched in the first half of 2026 have won a total of 16 awards in various Best Cosmetics campaigns hosted by beauty media outlets and beauty platforms.

The award-winning products are the new brightening※ series "DECENCIA WHITE" (launched March 2026) and the "DECENCIA REPAIR LIP PLUMPER" (launched January 2026). They have received high acclaim in campaigns such as the "Brightening & UV Grand Prix" and "First-Half Best Cosmetics," gaining strong support across numerous beauty publications.

In particular, the "Brightening & UV Best Cosmetics" campaign marked a historic achievement for the brand, as the "DECENCIA WHITE Series" won simultaneously in four major beauty magazines (Bi-Tei, MAQUIA, VOCE, and BiST)—a first in the brand's history. The series also claimed first place in both Bi-Tei and BiST, demonstrating strong product performance.

Additionally, the "DECENCIA REPAIR LIP PLUMPER" earned the brand its first-ever award in the "Drugstore Best Cosmetics" category, highlighting its accessible price point and functionality. This recognition has helped expand the brand's reach to new customer segments.

※ Inhibits melanin production to prevent freckles and spots

◆◆◆ Award Titles ◆◆◆ (partial list)

DECENCIA WHITE Series

Bi-Tei "Brightening & UV" Best Cosmetics 2026

Brightening Category – Defensive Brightening Cosmetics – Rank 1

Awarded Product: DECENCIA WHITE Spique-VC Cream

MAQUIA Brightening & UV Grand Prix 2026 – Gel/Cream Category – Rank 3

Awarded Product: DECENCIA WHITE Spique-VC Cream

VOCE Brightening & UV Best Cosmetics 2026 – Brightening Toner Category – Rank 5

Awarded Product: DECENCIA WHITE Spique-VC Lotion

BiST 2026 "Brightening Best Cosmetics Award" – Sensitive Skin Brightening Award – Rank 1

Awarded Product: DECENCIA WHITE Spique-VC Cream

an・an Announced! 2026 Spring an・an Motekosume Awards

Skincare Category – Award for Enhancing Radiance Even in Sensitive Skin Conditions

Awarded Product: DECENCIA WHITE Spique-VC Cream

BiST 2026 "First-Half Best SST Cosmetics" – Sensitive Skin Award – Rank 2

Awarded Product: DECENCIA WHITE Spique-VC Cream

BiST 2026 "First-Half Best SST Cosmetics" – Sensitive Skin Award – Rank 3

Awarded Product: DECENCIA WHITE Spique-VC Lotion

MAQUIA First-Half Best Cosmetics Grand Prize – Sensitive & Reactive Skin Category – Rank 3

Awarded Product: DECENCIA WHITE Spique-VC Cream

Croissant "Summer Trusted Cosmetics Award"

Awarded Product: DECENCIA WHITE Spique-VC Lotion

Bi-Tei GRAND 2026 First-Half Readers' Best Cosmetics – Cream Category for Dry Skin – Rank 3

Awarded Product: DECENCIA WHITE Spique-VC Cream

YouTube "Nagai Kaori Oshaberi Makeup BOX" – First-Half Best Cosmetics 2026 – Skincare Category

Awarded Product: DECENCIA WHITE Spique-VC Cream

DECENCIA REPAIR LIP PLUMPER

Bi-Tei Drugstore Best Cosmetics – Part Care Category – Rank 1

Bi-Tei "2026 First-Half Best Cosmetics" – Part Care Category – Rank 1

Mimi Beauty 2026 First-Half Best Cosmetics

※ Survey Period: January 1, 2026 – June 25, 2026 ※ As of June 25, 2026, based on research by DECENCIA Co., Ltd.

※ Includes multiple awards from the same publication based on different evaluation criteria

DECENCIA WHITE – Product Features

Launched March 10, 2026 – DECENCIA WHITE

"Can you capture vitamin C※1 entirely?" A new perspective on brightening mechanics※2 begins here.

A startling discovery: sensitive skin has difficulty achieving brightening※3. Years of research revealed that, due to aging, UV exposure, and even stress, vitamin C derivatives※1—the effective brightening ingredient—struggle to reach their target. As a result, valuable ingredients are often wasted. DECENCIA focuses on the "vitamin C transporter (SVCT)," which plays a key role in the skin's ability to absorb vitamin C. The formula prepares the skin to effectively capture and utilize active ingredients.

※1 Ascorbyl Glucoside (active ingredient)

※2 A theory focusing on the skin's inherent potential within the mechanism of creating radiance

※3 Inhibits melanin production to prevent freckles and spots

Learn more

DECENCIA REPAIR LIP PLUMPER – Product Features

Launched January 7, 2026 – DECENCIA REPAIR LIP PLUMPER

A new concept in lip anti-aging※1. A lip serum designed for sensitive skin is born.

Lips age just like the rest of the skin. Thinning, wrinkling, and loss of volume can make the face appear tired and aged.

DECENCIA's formula envelops lips in deep moisture to create a plump, youthful appearance. Now, even those with sensitive skin can enjoy the benefits of lip plumpers, which were previously difficult to use due to irritation concerns. With every use, lips become more hydrated and naturally voluminous※2. As moisture and dimension return to the lips, the overall facial impression transforms.

Now, embrace a youthful, authentic look—starting with your lips.

※1 Age-targeted care

※2 Due to the plumping film's thickness

Learn more

Sales Channels

· DECENCIA Official Online Shop: https://www.decencia.co.jp/

· @cosme STORE (selected locations) · FLAGSHIP Store list: https://www.decencia.co.jp/store/

· Selected online shopping platforms

About DECENCIA Co., Ltd.

DECENCIA is a skincare brand for sensitive skin under the Pola Orbis Group. Based on Pola Chemical Industries' quality standards and proprietary insights into sensitive skin, the brand pursues fundamental skincare solutions. Driven by the belief "to eliminate skin inequality," DECENCIA delivers skincare that liberates both the hearts and skin of those struggling with sensitivity.

· DECENCIA Official Online Shop: https://www.decencia.co.jp/

· DECENCIA Corporate Website: https://www.decencia.co.jp/company/

· DECENCIA Customer Service Center TEL: 0120-714-115