DearOne Releases Free 'App UX Report Vol. 2: Hotel App Edition' Analyzing 5 Major Hotel Apps
DearOne has released a free report comparing the official apps of five major hotel chains, including APA Hotels and Sotetsu Hotels, from a UX perspective. Four experts provided a multi-perspective analysis to offer UI/UX improvement insights for digital transformation in the hospitality industry.
📋 Article Processing Timeline
- 📰 Published: May 22, 2026 at 20:00
- 🔍 Collected: May 22, 2026 at 11:31
- 🤖 AI Analyzed: May 22, 2026 at 12:14 (42 min after Collected)
## News Overview
DearOne, a subsidiary of NTT Docomo specializing in marketing solutions, has announced the release of 'App UX Report Vol. 2: Hotel App Edition.' The report provides an in-depth comparative review of the official apps of five major hotel chains: APA Hotels, Sotetsu Hotels, Route-Inn Hotels, JR Hotel Group, and Super Hotel, focusing on user experience (UX).
The report is available for free download.
## Background and Purpose
The hotel industry faces rapid recovery in inbound demand alongside severe labor shortages. 'DX promotion' to streamline front-desk operations is an unavoidable challenge, and official apps are expected to play a role beyond simple booking tools.
Based on knowledge gained through 'ModuleApps2.0,' an app development service with over 150 million cumulative downloads, four DearOne members conducted a thorough analysis of each app, articulating the factors behind user perceptions.
## Feature 1: Anatomizing Hotel Efforts through UX
The report details the UI/UX of various screens, including home screens and search/booking screens. It offers professional insights into whether apps allow stress-free navigation and encourage repeated usage. It delves into how each company addresses operational issues and business goals through UI/UX design.
## Feature 2: 'Cross-Review' by Four Different Specialists
Four specialists evaluated the same apps from their distinct professional perspectives:
- Customer Success: Checking for 'pain points' in real usage scenarios.
- Sales: Assessing if the UI encourages bookings and repeat visits.
- Engineering: Monitoring for efficient system design to ensure seamless user operation.
- Designer: Analyzing UI from both 'cognitive load' and 'brand experience' perspectives.
The report also includes columns on membership card display and input form UX, providing universal tips for various app types.
## Report Overview
- Survey Period: As of March 2026
- Total Pages: 31 pages
DearOne, a subsidiary of NTT Docomo specializing in marketing solutions, has announced the release of 'App UX Report Vol. 2: Hotel App Edition.' The report provides an in-depth comparative review of the official apps of five major hotel chains: APA Hotels, Sotetsu Hotels, Route-Inn Hotels, JR Hotel Group, and Super Hotel, focusing on user experience (UX).
The report is available for free download.
## Background and Purpose
The hotel industry faces rapid recovery in inbound demand alongside severe labor shortages. 'DX promotion' to streamline front-desk operations is an unavoidable challenge, and official apps are expected to play a role beyond simple booking tools.
Based on knowledge gained through 'ModuleApps2.0,' an app development service with over 150 million cumulative downloads, four DearOne members conducted a thorough analysis of each app, articulating the factors behind user perceptions.
## Feature 1: Anatomizing Hotel Efforts through UX
The report details the UI/UX of various screens, including home screens and search/booking screens. It offers professional insights into whether apps allow stress-free navigation and encourage repeated usage. It delves into how each company addresses operational issues and business goals through UI/UX design.
## Feature 2: 'Cross-Review' by Four Different Specialists
Four specialists evaluated the same apps from their distinct professional perspectives:
- Customer Success: Checking for 'pain points' in real usage scenarios.
- Sales: Assessing if the UI encourages bookings and repeat visits.
- Engineering: Monitoring for efficient system design to ensure seamless user operation.
- Designer: Analyzing UI from both 'cognitive load' and 'brand experience' perspectives.
The report also includes columns on membership card display and input form UX, providing universal tips for various app types.
## Report Overview
- Survey Period: As of March 2026
- Total Pages: 31 pages
FAQ
「アプリUXレポート Vol.2 ホテルアプリ編」では、どのホテルアプリが調査対象となっていますか？
アパホテル（アパ直）、相鉄ホテルズ宿泊予約、ルートインホテルズ公式アプリ、JRホテルメンバーズ、スーパーホテル公式アプリの計5社が調査対象です。
このレポートはどのような視点で作成されていますか？
カスタマーサクセス、セールス、エンジニア、デザイナーという異なる職種の4名が、それぞれの専門的評価軸を用いて多角的にレビューする「クロスレビュー」形式を採用しています。
レポートの主な目的は何ですか？
ホテル業界が直面するフロント業務の省人化・効率化（DX推進）において、公式アプリが予約ツール以上の役割を果たすためのUI/UX上の工夫や改善のヒントを提示することです。
「ModuleApps2.0」とはどのようなサービスですか？
顧客とのエンゲージメントを高める自社アプリを、豊富な機能モジュールを組み合わせて短期間かつ柔軟に開発・運用できるサービスです。
レポートにはどのような内容が含まれていますか？
各社アプリの画面ごとのUI/UX分析、ユーザーメリットの検証、会員証や入力フォームのUXに関するコラム、総評などが全31ページにわたって掲載されています。