“Retail Media Trends Report ~ARUTANA Lab Vol.3~” Released, Thoroughly Comparing the Strengths and Weaknesses of 5 Major Platforms in the Retail Media Market
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- 📰 Published: March 30, 2026 at 05:11
DearOne Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Yasuhisa Kono, hereinafter: DearOne), a new business-type subsidiary of NTT Docomo Inc. in the marketing field, has released the "Retail Media Trends Report ~ARUTANA Lab Vol.3~," which thoroughly compares the strengths and weaknesses of the five major platforms in the retail media market.
This report compares the five major genres of e-commerce, digital flyers, payment/points, digital signage, and official apps across four behavioral axes, organizing the criteria for selecting a "platform that solves a company's challenges."
Full Report Download
■ Main Topics of This Report
This report clarifies the structural challenges faced by retail businesses in the expanding retail media market and explains guidelines for maximizing media value over 27 pages.
1. Selection Criteria Based on Shopper Behavior: A Thorough Comparison of 5 Major Platforms
In response to the question "Where should we invest?", this report analyzes the five major genres—e-commerce, digital flyers, payments, signage, and official apps—along a behavioral axis from "outside the store (planning)" to "inside the store (execution)." It presents investment decision criteria based on which media contribute most to "purchase decision-making."
2. Balancing In-App Advertising and UI/UX: The Structural Problem of Frequency (Contact Frequency)
The biggest concerns when turning official retail apps into media are the "limits of reach" and "deterioration of user experience (UX) due to concentrated frequency." This report organizes methods to solve this problem not by the "presence or absence of advertising" but by the "delivery mechanism." It explains a structure that maximizes revenue without compromising app convenience by expanding delivery surfaces through networking, thereby distributing the advertising load per user.
3. Selecting a Strategic Model: Methods to Break Through the "Two Walls" Hindering Monetization
How to break through the "reach wall" and "frequency wall" faced by official apps. This report organizes the advantages of each strategic model and outlines a path to balance the company's carefully cultivated CRM foundation with monetization.
Through these analyses, this report summarizes approaches for future retail media to succeed by leveraging essential CRM foundations while simultaneously maintaining user experience and maximizing revenue.
■ Retail Media Trends Report ~ARUTANA Lab Vol.3~
Contents
1. Ultimately, where should one invest to lead to "purchases"?
2. Selection criteria are based on shopper behavior
3. Thorough comparison of 5 major platforms...
This report compares the five major genres of e-commerce, digital flyers, payment/points, digital signage, and official apps across four behavioral axes, organizing the criteria for selecting a "platform that solves a company's challenges."
Full Report Download
■ Main Topics of This Report
This report clarifies the structural challenges faced by retail businesses in the expanding retail media market and explains guidelines for maximizing media value over 27 pages.
1. Selection Criteria Based on Shopper Behavior: A Thorough Comparison of 5 Major Platforms
In response to the question "Where should we invest?", this report analyzes the five major genres—e-commerce, digital flyers, payments, signage, and official apps—along a behavioral axis from "outside the store (planning)" to "inside the store (execution)." It presents investment decision criteria based on which media contribute most to "purchase decision-making."
2. Balancing In-App Advertising and UI/UX: The Structural Problem of Frequency (Contact Frequency)
The biggest concerns when turning official retail apps into media are the "limits of reach" and "deterioration of user experience (UX) due to concentrated frequency." This report organizes methods to solve this problem not by the "presence or absence of advertising" but by the "delivery mechanism." It explains a structure that maximizes revenue without compromising app convenience by expanding delivery surfaces through networking, thereby distributing the advertising load per user.
3. Selecting a Strategic Model: Methods to Break Through the "Two Walls" Hindering Monetization
How to break through the "reach wall" and "frequency wall" faced by official apps. This report organizes the advantages of each strategic model and outlines a path to balance the company's carefully cultivated CRM foundation with monetization.
Through these analyses, this report summarizes approaches for future retail media to succeed by leveraging essential CRM foundations while simultaneously maintaining user experience and maximizing revenue.
■ Retail Media Trends Report ~ARUTANA Lab Vol.3~
Contents
1. Ultimately, where should one invest to lead to "purchases"?
2. Selection criteria are based on shopper behavior
3. Thorough comparison of 5 major platforms...