"Retail Media Trends Report ~ARUTANA Lab Vol.3~" Released, Featuring a Thorough Comparison of the Strengths and Weaknesses of Five Major Platforms in the Retail Media Market
DearOne, Inc., a marketing subsidiary of NTT DOCOMO, has released the "Retail Media Trends Report ~ARUTANA Lab Vol.3~." The report thoroughly compares the strengths and weaknesses of five major platforms in the retail media market: e-commerce, digital flyers, payment/points, digital signage, and official apps. It organizes decision-making criteria for selecting the right platform to solve a company's specific challenges by comparing them across four behavioral axes.
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- 📰 Published: March 30, 2026 at 05:11
DearOne, Inc., a new business-oriented marketing subsidiary of NTT DOCOMO, Inc., has released the "Retail Media Trends Report ~ARUTANA Lab Vol.3~," which thoroughly compares the strengths and weaknesses of the five major platforms in the retail media market.
This report compares the five major genres—e-commerce, digital flyers, payment/points, digital signage, and official apps—across four behavioral axes, organizing the decision-making criteria for selecting a "platform that solves your company's challenges."
■ Key Topics of This Report
This 27-page report clarifies the structural challenges faced by retail businesses in the expanding retail media market and provides guidelines for maximizing media value.
1. The Selection Criterion is Shopper Behavior: A Thorough Comparison of the Five Major Platforms
In response to the question "Where should we invest?", this report analyzes the five major genres—e-commerce, digital flyers, payments, signage, and official apps—on a behavioral axis from "out-of-store (planning)" to "in-store (execution)." It presents investment decision criteria based on the structure of which media contributes most to "purchase decision-making."
2. Balancing In-App Advertising and UI/UX: The Structural Problem of Frequency
The biggest concerns when turning a retail official app into a medium are the "limitations of reach" and the "degradation of user experience (UX) due to frequency concentration." This report outlines a method to solve this issue not by the "presence or absence of ads" but by the "delivery mechanism." It explains a structure that expands the ad delivery surface through networking, thereby dispersing the ad load per user and maximizing revenue without compromising the app's usability.
3. Choice of Strategic Model: A Method to Break Through the "Two Walls" Hindering Monetization
How can official apps overcome the "reach wall" and the "frequency wall"? The report organizes the benefits of different strategic models and shows a path to achieving both monetization and the preservation of a company's carefully cultivated CRM foundation.
Through these analyses, the report summarizes an approach for future retail media to succeed by leveraging the essential CRM foundation while simultaneously maintaining user experience and maximizing revenue.
■ Retail Media Trends Report ~ARUTANA Lab Vol.3~
Contents
1. Ultimately, where should you invest to lead to "purchases"?
2. The selection criteria are based on shopper behavior.
3. A thorough comparison of the five major platforms...
This report compares the five major genres—e-commerce, digital flyers, payment/points, digital signage, and official apps—across four behavioral axes, organizing the decision-making criteria for selecting a "platform that solves your company's challenges."
■ Key Topics of This Report
This 27-page report clarifies the structural challenges faced by retail businesses in the expanding retail media market and provides guidelines for maximizing media value.
1. The Selection Criterion is Shopper Behavior: A Thorough Comparison of the Five Major Platforms
In response to the question "Where should we invest?", this report analyzes the five major genres—e-commerce, digital flyers, payments, signage, and official apps—on a behavioral axis from "out-of-store (planning)" to "in-store (execution)." It presents investment decision criteria based on the structure of which media contributes most to "purchase decision-making."
2. Balancing In-App Advertising and UI/UX: The Structural Problem of Frequency
The biggest concerns when turning a retail official app into a medium are the "limitations of reach" and the "degradation of user experience (UX) due to frequency concentration." This report outlines a method to solve this issue not by the "presence or absence of ads" but by the "delivery mechanism." It explains a structure that expands the ad delivery surface through networking, thereby dispersing the ad load per user and maximizing revenue without compromising the app's usability.
3. Choice of Strategic Model: A Method to Break Through the "Two Walls" Hindering Monetization
How can official apps overcome the "reach wall" and the "frequency wall"? The report organizes the benefits of different strategic models and shows a path to achieving both monetization and the preservation of a company's carefully cultivated CRM foundation.
Through these analyses, the report summarizes an approach for future retail media to succeed by leveraging the essential CRM foundation while simultaneously maintaining user experience and maximizing revenue.
■ Retail Media Trends Report ~ARUTANA Lab Vol.3~
Contents
1. Ultimately, where should you invest to lead to "purchases"?
2. The selection criteria are based on shopper behavior.
3. A thorough comparison of the five major platforms...