Pre-sale of 'KOKOU', a Solid Perfume for Men to 'Align Mind and Body', Launches on Makuake

A stick-type solid perfume using Japanese essential oil 'Kuromoji', developed by a female developer pursuing the 'scent she wants men to wear'.
product_launch|campaignNQ 100/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: March 31, 2026 at 21:30
  • 🔍 Collected: April 1, 2026 at 13:39 (16h 8m after Published)
  • 🤖 AI Analyzed: April 16, 2026 at 23:57 (370h 17m after Collected)
Dearest Co., Ltd. (Headquarters: Tokyo; Representative Director: Mariko Yoshida) will begin pre-sales of 'KOKOU,' a stick-type solid perfume using Japanese essential oils, on the crowdfunding service 'Makuake' starting at 9:00 AM on Saturday, March 28, 2026.

■ Scent to Align Yourself
'KOKOU' is a stick-type solid perfume developed for adult men, proposing a new habit of 'aligning yourself through scent.' Unlike traditional perfumes that make a strong statement, it is characterized by its subtle fragrance and its ability to be used as a multi-balm.

Using high-quality ingredients, including the Japanese essential oil 'Kuromoji' also used in luxury brand fragrances, it creates a deep, lingering scent that is not overpowering.

■ The Philosophy Behind the Name
The product name 'KOKOU' is derived from the aesthetic of living a life of 'solitude and nobility.' It is a scent for those who do not flock, do not fawn, do not drift, and live faithfully to their own senses and values. We hope that the gently spreading fragrance will act as a support for you every time you use it.

■ Smart Stick Design
The stick shape makes it easy to carry.
- As a solid perfume to apply to wrists or behind the ears.
- As a styling agent to give natural shine to hair.
- As a moisturizing care for dry areas.

■ Product Overview
Product Name: KOKOU
Price: 8,800 yen (tax included)
Content: 8g
Release Date: March 28, 2026 (Sat) 9:00
Sales Method: Pre-sale on Makuake

FAQ

Where can I purchase KOKOU?

It will be available for pre-order on the crowdfunding platform 'Makuake' starting March 28, 2026.

Can it be used for anything other than as a perfume?

Yes, it can also be used as a hair styling product or as a moisturizer for dry skin areas.

Why is it named 'KOKOU'?

It expresses the aesthetic of living honestly according to one's own values, without following the crowd.