First Regular Season Announced for Citizen-Participatory Social Contribution Game 'PicTrée'

Digital Entertainment Asset (DEA), headquartered in Minato-ku, Tokyo, led by Chairman Naohito Yoshida and President Kozo Yamada, in collaboration with Growth Ring Grid Pte. Ltd. (GRG), based in Singapore and led by CEOs Kazuki Kito and Fumi Fukuda, announced the launch of the first wide-area, permanent 'Regular Season' for the citizen-participatory social contribution game 'PicTrée,' beginning June 6, 2026. Celebrating its second anniversary in 2026, PicTrée has previously held limited-time, area-specific seasons. Due to expanded partnerships and user feedback, the regular season has been established. The regular season will launch in the Eastern Japan area in partnership with NTT-ME, led by President Takashi Ikeda. The scope and target areas are expected to expand as more infrastructure from various operators is added. PicTrée is designed as a platform for citizens to photograph and record diverse outdoor infrastructure, including utility poles, manholes, streetlights, road signs, bridges, and water facilities. Since November 2024, DEA, GRG, and NTT-ME have been testing efficient maintenance methods for communication infrastructure using PicTrée. This season will cover approximately 800,000 assets within the NTT-ME service area in Eastern Japan. Special events with increased rewards are also planned during the regular season.