DEA, GRG, and JTB Partner to Solve Infrastructure Issues via Social Game "PicTrée"

Digital Entertainment Asset (DEA), Growth Ring Grid (GRG), and JTB have formed a strategic partnership to deploy the social contribution game "PicTrée" nationwide. The platform enables citizens to assist in infrastructure inspection by taking photos of equipment like utility poles and manholes using smartphones. By rewarding users with local vouchers or currency, this model addresses the shortage of technical staff and budget constraints in Japanese municipalities while simultaneously boosting local tourism and disaster prevention awareness.