DEA LABO Content Site Relaunched: Born as a Technology x Entertainment Media Delivering "Hints for Business Development"

Digital Entertainment Asset Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and Chairman: Naohito Yoshida; Representative Director and President: Kozo Yamada; hereinafter "DEA") relaunched the DEA LABO content site on March 31, 2026. DEA LABO conducts research and implementation of "Public Play Design," which re-engineers society with game logic, and disseminates information as a "technology x entertainment media that provides hints for business development."

With this renewal, previous initiatives and content have been reorganized to convey the concept of "Public Play Design" more clearly. Utilizing insights gained from philosophy, verification, and dialogue, the site has been reborn as a media offering hints for business development.

DEA LABO Official Website:https://dealabo.jp/

What is DEA LABO?

DEA LABO is an initiative that promotes the research and implementation of "Public Play Design," which re-engineers society itself into a playable mechanism, rather than merely staging social issues with games.

Leveraging its expertise in games and gamification, DEA explores the possibilities of a new social design that updates the very nature of publicness and participation. The current site also states that DEA LABO aims to "rewrite the rules of society with games" and, centered on "Public Play Design," seeks to update the very state of society rather than merely "solving" social issues.

Features of the New Site

To deliver hints for business development and social problem-solving more clearly, the site has been revamped with a structure that立体的に conveys the values of philosophy, verification, and co-creation. A communication foundation has been established to make it easy for first-time visitors to understand. New projects, such as dialogues with the chairman, will be added and expanded sequentially.

1. Organization of DEA LABO's Philosophy and Overall Picture

The site has been reconfigured to make it more intuitively understandable what "Public Play Design" is, what world DEA LABO envisions, and what role it plays.

2. Redesigned Content Navigation

Content navigation has been improved to provide easier access to DEA LABO's insights, including articles, reports, and content related to various projects.

3. Clearer Entry Point for Co-creation

A clear point of contact has been designed for companies, local governments, experts, and creators who wish to engage in demonstrations and discussions to "make society playable" with DEA LABO.

4. Refreshed Logo Design

Inspired by a "laboratory (LABO)," the logo is based on the shape of DNA, the design of life. This motif embodies the meaning of connecting DEA's philosophy and creative outputs genetically, leading to the future.

Content Details

LABO INSIGHT:https://dealabo.jp/insight/

Clearly introduces the utilization of tech and cutting-edge examples that provide hints for business development and problem-solving. It covers diverse themes such as "AI" and "disaster prevention," offering unique perspectives with market data.

LABO TALKS:https://dealabo.jp/talks/

A project where DEA President Kozo Yamada dialogues with top runners from various fields, disseminated as video content. It delves into the possibilities of social issues x business creation and the utilization of tech.

LABO meetup:https://dealabo.jp/meetup/

A real event held monthly at the social art gallery "SIGNAL" with the aim of "business creation" and "dialogue." Companies, local governments, experts, and creators are invited to publicly discuss and experiment on "how to make society playable."

Yoshida's Direct Dialogue:https://dealabo.jp/with-ceo/

A special project where DEA Chairman Naohito Yoshida dialogues with top leaders from various fields to explore the future of technology and management. *Currently preparing for the initial release.

Future Developments

DEA LABO will continue to disseminate knowledge on business development and social problem-solving combining technology and entertainment, share case studies of verification experiments, and create opportunities for dialogue and co-creation through meetups and other events.

We will nurture the new site as an entry point to DEA LABO's philosophy and practices, and disseminate the process of "Public Play Design" being implemented in society.

【Seeking Collaborations】To Companies, Local Governments, Experts, and Creators

DEA is seeking partners to "make society playable" together through explanations of the latest tech, dialogues with top leaders from various fields, and real events like "LABO meetup." Would you like to create next-generation value together through hints for business development and new dialogues?

Feel free to contact us: https://dea.sg/contact/

Company Overview

Digital Entertainment Asset Co., Ltd. (DEA Co., Ltd.)｜https://dea.sg/

DEA utilizes gamification and, based on the construction of an economic zone centered on its proprietary cryptocurrency "DEP," develops social problem-solving games including the citizen participation social contribution game "PicTrée."

Founded in Singapore in August 2018, since January 2026, as a Japanese corporation "Digital Entertainment Asset Co., Ltd. (DEA Co., Ltd.)," it has been working to realize a mechanism where people enjoy participating in social issues, and their actions and contributions circulate as value.

Furthermore, it has established the organization "DEA LABO" for the purpose of verifying and implementing social problem-solving games, and is promoting initiatives in collaboration with government, companies, research institutions, and others.

Naohito Yoshida and Kozo Yamada lead the entire team, backed by decades of experience including founding three IPO-listed startups, producing hit games and web TV programs, and expertise in the NFT game sector.

Company Name: Digital Entertainment Asset Co., Ltd. (DEA Co., Ltd.)

Representatives: Naohito Yoshida, Kozo Yamada

Location: Nishi-Shinbashi Kowa Bldg. 2F, 1-6-11 Nishi-Shinbashi, Minato-ku, Tokyo

Established: January 2026

Founded: August 2018

Business Activities: Social problem-solving game business