DEA Launches Next-Generation Disaster Prevention Project "XU Jun LABO" with Atsushi Tamura at Toranomon Hills, Shifting Disaster Prevention from "Research" to "Social Implementation"
DEA announced the launch of "XU Jun LABO," a new project to promote the social implementation of disaster prevention with Atsushi Tamura and others at "XU Conference 2026." The project aims to build a sustainable disaster prevention system utilizing gamification.
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- 📰 Published: April 1, 2026 at 20:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 08:09 (471h 21m after Collected)
Digital Entertainment Asset Inc. (Headquarters: Minato-ku, Tokyo; Chairman: Naoto Yoshida; President: Kozo Yamada; hereinafter "DEA"), which develops social issue-solving game businesses, participated as a co-creation partner in "XU Conference 2026 ~Japan's Underlying Strength Exhibition~" held at Toranomon Hills on Friday, March 20, 2026. In the fourth part of this conference, "Future of Regions × Action Expo! ~Disaster Prevention Tech Created with University Students. Let's Protect Our Cities from Disasters!~," DEA's Yamada took the stage alongside Atsushi Tamura, the project's planning and general producer, representatives from the Ministry of Economy, Trade and Industry, Mori Building Co., Ltd., and disaster prevention tech companies. He presented a sustainable form of disaster prevention using gamification and declared the launch of a new concept, "Cross Yu University (XU Jun LABO)," to eventually move research into social implementation.
**What is XU Conference 2026 "Japan's Underlying Strength Exhibition"?**
This conference was an event where leading Japanese companies, researchers, and students gathered under the theme of "Challenging global issues with Japan's technological underlying strength." It was held not merely to discuss technology, but as a venue to draw concrete blueprints for how Japanese technology can be "socially implemented" to address issues such as energy, environment, industrial structure, and regional economy.
**DEA's Social Contribution through "Gamification"**
Fifteen years after the Great East Japan Earthquake and lessons learned from events like the Noto Peninsula Earthquake, it has become an urgent task to implement disaster prevention from "special preparation" to "everyday life." In the session, DEA's Yamada pointed out that "there are limits to systems that rely solely on goodwill, such as volunteer work and community contributions." As a solution, he stated, "By leveraging gamification knowledge and placing 'spontaneous enjoyment' as the axis of motivation, sustainable social implementation becomes possible for the first time."
Specifically, he cited the achievements of "PicTrée," a citizen-participatory infrastructure inspection game provided by DEA, as an example. He presented the logic of diverting the mechanism, where citizens enjoy inspecting and photographing infrastructure, as a foundation for mutual assistance in times of emergency. The democratization of infrastructure management through such "power of play" has garnered attention as a new form of social contribution shaping next-generation disaster prevention.
**What is XU Conference 2026 "Japan's Underlying Strength Exhibition"?**
This conference was an event where leading Japanese companies, researchers, and students gathered under the theme of "Challenging global issues with Japan's technological underlying strength." It was held not merely to discuss technology, but as a venue to draw concrete blueprints for how Japanese technology can be "socially implemented" to address issues such as energy, environment, industrial structure, and regional economy.
**DEA's Social Contribution through "Gamification"**
Fifteen years after the Great East Japan Earthquake and lessons learned from events like the Noto Peninsula Earthquake, it has become an urgent task to implement disaster prevention from "special preparation" to "everyday life." In the session, DEA's Yamada pointed out that "there are limits to systems that rely solely on goodwill, such as volunteer work and community contributions." As a solution, he stated, "By leveraging gamification knowledge and placing 'spontaneous enjoyment' as the axis of motivation, sustainable social implementation becomes possible for the first time."
Specifically, he cited the achievements of "PicTrée," a citizen-participatory infrastructure inspection game provided by DEA, as an example. He presented the logic of diverting the mechanism, where citizens enjoy inspecting and photographing infrastructure, as a foundation for mutual assistance in times of emergency. The democratization of infrastructure management through such "power of play" has garnered attention as a new form of social contribution shaping next-generation disaster prevention.