FREAK'S STORE, a select shop operated by Daytona International Co., Ltd. (Headquarters: Shibuya-ku, Tokyo), will release the 7th installment of "Lawson Freak," a collaborative project with convenience store Lawson, on FREAK'S STORE's official online store "Daytona Park" and Lawson stores nationwide (*). (*) Excluding some stores, Natural Lawson, and Lawson Store 100.
This project, which started with the theme "A select shop in your town," is now in its 7th installment. The 7th installment features playfully designed items! Please look forward to the information release.
[About Sales Stores] Release Date: Monday, April 27, 2026
[Lawson] Lawson stores nationwide (*) (*) Excluding some stores, Natural Lawson, and Lawson Store 100.
[FREAK'S STORE] ・FREAK'S STORE Official Online Store "Daytona Park" https://www.daytona-park.com
㈱デイトナ・インターナショナル Founded in 1986. Daytona International Co., Ltd. handles a wide range of businesses, including its core select shop "FREAK'S STORE," the sustainable concept brand "Firsthand," the communication media "FREAK," the "FREAK'S HOUSE" collaborative standardized housing, a first in the select shop industry, the co-working space "&FREAK.", and the renewable energy project "FREAK'S Electric." The company also promotes SDGs initiatives with unique projects such as collaborations, alliances, and local promotions born from the "likes" and "passion" cultivated at FREAK'S STORE. https://daytonajp.com/
FREAK’S STORE(フリークス ストア) FREAK'S STORE started with the desire to "convey the richness and excitement of America to Japan." Since its establishment in 1986, the select shop has curated items that they truly believe are good, focusing on clothing, culture, and art. As "freaks" who actively enjoy life experiences, they propose ways to enjoy a rich lifestyle in a realistic manner. https://www.daytona-park.com
FACT BOX
- Source: PR TIMES
- Category: partnership|product_launch