Daska & Desiree Co., Ltd., which handles Belgian and French chocolate brands such as Del Rey, Le Chateaux, La Favorita, and Yves Thuries, is pleased to announce the launch of its new cheese sweets brand, "Cheese is..."

This brand will be available as a limited-time pop-up store starting April 6th at Gransta Tokyo, as well as at Ecute Ueno, Ecute Shinagawa, Sogo Yokohama Store, and Daimaru Tokyo Store. The lineup includes three types of financiers and one type of cookie, making it easy to choose for both gifts and personal enjoyment.

The first series uses Camembert cheese and Parmesan cheese. Each product is finished to fully bring out its individual characteristics, offering a rich and savory taste. The brand aims to provide an experience where customers can rediscover the profound depth of cheese.

Brand Concept "Cheese is..." begins with the question, "What is cheese to you?" and is a brand that pursues the infinite possibilities of cheese. It's a mysterious existence that can be enjoyed as both sweet and savory, and can be the star or a supporting player. "Find your cheese!" We offer an opportunity for everyone to find their own unique cheese.

Brand Message It's okay to be imperfect. A little bit "cheesy" is better than being overly sweet. Add a slight accent to an overly sweet world. Having a unique character is more interesting.

"Cheese is..." is a cheese sweets brand that gently affirms these values and stays close to your everyday life.

Flavor Lineup Cheese Financier Rich

Cheese Financier Strawberry

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FACT BOX

  • Source: PR TIMES
  • Category: New Product