Free Distribution of 300 Bags of "Drinking Dashi" at Local Festival: Proposing a New Food Culture and Supporting Local Event Revitalization
Key facts
- Free Distribution of 300 Bags of "Drinking Dashi" at Local Festival: Proposing a New Food Culture and Supporting Local Event Revitalization
- Dashi Corporation distributed 300 free bags of their drinking broth, "Dashidori," at a spring festival in Honjo City, Saitama Prefecture. The initiative aims to introduce the new habit of drinking dashi as a beverage, separate from its traditional cooking uses, while supporting local events.
- Source: PR Times
- Date: April 25, 2026
Direct answer
Dashi Corporation distributed 300 free bags of their drinking broth, "Dashidori," at a spring festival in Honjo City, Saitama Prefecture. The initiative aims to introduce the new habit of drinking dashi as a beverage, separate from its traditional cooking uses, while supporting local events.
- Citation
- Free Distribution of 300 Bags of "Drinking Dashi" at Local Festival: Proposing a New Food Culture and Supporting Local Event Revitalization (April 25, 2026), PR Times
- Source
- PR Times
- Date
- April 25, 2026
Dashi Corporation distributed 300 free bags of their drinking broth, "Dashidori," at a spring festival in Honjo City, Saitama Prefecture. The initiative aims to introduce the new habit of drinking dashi as a beverage, separate from its traditional cooking uses, while supporting local events.
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- 📰 Published: April 25, 2026 at 03:30
- 🔍 Collected: April 24, 2026 at 19:02
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Dashi Corporation Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo / Representative: Tsutomu Mizuno) distributed 300 bags of its drinking dashi, "Dashidori," free of charge to visitors at the "5th Wakaizumi Park Spring Festival & Honjo Craft Art Fair" held on March 30, 2026.
Through this initiative, we proposed a new way to enjoy "dashi," a traditional Japanese food culture, while invigorating a local event through our drinking dashi, "Dashidori."
[Overview of the Initiative]
- Date: March 30, 2026
- Location: Honjo City, Saitama Prefecture
- Event Name: 5th Wakaizumi Park Spring Festival & Honjo Craft Art Fair
- Provided Item: Drinking dashi "Dashidori"
- Quantity Provided: 300 bags
- Method of Provision: Distributed free to visitors
Background of Implementation
In recent years, due to rising health consciousness, interest in naturally derived foods has been expanding. On the other hand, "dashi" is strongly associated with cooking, and the culture of drinking it on a daily basis is not yet common.
By providing dashi in a new style of "drinking," we implemented this initiative with the following goals:
- Proposing a new dietary habit that can be easily enjoyed
- Re-recognizing Japanese food culture
Many visitors experienced it on the day, and we received comments such as:
"It has a gentle taste and is easy to drink."
"Drinking dashi outside of cooking is refreshing."
"I didn't know there was a dashi company in Honjo City."
"I want you to continue spreading Japanese culture."
Comment from Tsutomu Mizuno, Representative Director
We want to go beyond the common sense that dashi is something used in cooking and spread it as a "drinking culture."
Through our provision at this festival, we aim to make dashi something that can be easily enjoyed in everyday life.
We will continue to create a new food culture together with local communities.
Future Outlook
Dashi Corporation will continue to expand the recognition of "drinking dashi" through local events and various exhibitions. We will work on creating a new food culture under the vision of "making DASHI a global word."
About Dashi Corporation Co., Ltd.
Dashi Corporation Co., Ltd. is an R&D company that plans and sells natural seasonings, including bonito dashi. We have half a century of technology and experience since our founding, and we operate our business with the mission of making "Dashi" a global word.
We guarantee food safety by international standards, insist on natural ingredients, and pursue quality and flavors that other companies cannot match. In addition, we conduct various business activities to enhance the value of the production area together with bonito flake producers in Makurazaki and spread Japanese dashi culture to the world.
[Company Profile]
Company Name: Dashi Corporation Co., Ltd.
Head Office Location: Dormi Gotanda Deux Maison 206, 2-10-8 Nishi-Gotanda, Shinagawa-ku, Tokyo
Representative Director: Tsutomu Mizuno
Business Activities: Manufacturing and sales of extracts and seasonings, primarily dashi
Products and Services: Alcohol-extracted bonito dashi
Established: 1974
[Inquiries from the Press]
Public Relations: Ayumi Shinada
Phone Number: 03-5759-8557
Email Address: ayumi-shinada@dashi-corp.com
Through this initiative, we proposed a new way to enjoy "dashi," a traditional Japanese food culture, while invigorating a local event through our drinking dashi, "Dashidori."
[Overview of the Initiative]
- Date: March 30, 2026
- Location: Honjo City, Saitama Prefecture
- Event Name: 5th Wakaizumi Park Spring Festival & Honjo Craft Art Fair
- Provided Item: Drinking dashi "Dashidori"
- Quantity Provided: 300 bags
- Method of Provision: Distributed free to visitors
Background of Implementation
In recent years, due to rising health consciousness, interest in naturally derived foods has been expanding. On the other hand, "dashi" is strongly associated with cooking, and the culture of drinking it on a daily basis is not yet common.
By providing dashi in a new style of "drinking," we implemented this initiative with the following goals:
- Proposing a new dietary habit that can be easily enjoyed
- Re-recognizing Japanese food culture
Many visitors experienced it on the day, and we received comments such as:
"It has a gentle taste and is easy to drink."
"Drinking dashi outside of cooking is refreshing."
"I didn't know there was a dashi company in Honjo City."
"I want you to continue spreading Japanese culture."
Comment from Tsutomu Mizuno, Representative Director
We want to go beyond the common sense that dashi is something used in cooking and spread it as a "drinking culture."
Through our provision at this festival, we aim to make dashi something that can be easily enjoyed in everyday life.
We will continue to create a new food culture together with local communities.
Future Outlook
Dashi Corporation will continue to expand the recognition of "drinking dashi" through local events and various exhibitions. We will work on creating a new food culture under the vision of "making DASHI a global word."
About Dashi Corporation Co., Ltd.
Dashi Corporation Co., Ltd. is an R&D company that plans and sells natural seasonings, including bonito dashi. We have half a century of technology and experience since our founding, and we operate our business with the mission of making "Dashi" a global word.
We guarantee food safety by international standards, insist on natural ingredients, and pursue quality and flavors that other companies cannot match. In addition, we conduct various business activities to enhance the value of the production area together with bonito flake producers in Makurazaki and spread Japanese dashi culture to the world.
[Company Profile]
Company Name: Dashi Corporation Co., Ltd.
Head Office Location: Dormi Gotanda Deux Maison 206, 2-10-8 Nishi-Gotanda, Shinagawa-ku, Tokyo
Representative Director: Tsutomu Mizuno
Business Activities: Manufacturing and sales of extracts and seasonings, primarily dashi
Products and Services: Alcohol-extracted bonito dashi
Established: 1974
[Inquiries from the Press]
Public Relations: Ayumi Shinada
Phone Number: 03-5759-8557
Email Address: ayumi-shinada@dashi-corp.com
FAQ
What are the key facts in this article?
Dashi Corporation distributed 300 free bags of their drinking broth, "Dashidori," at a spring festival in Honjo City, Saitama Prefecture. The initiative aims to introduce the new habit of drinking dashi as a beverage, separate from its traditional cooking uses, while supporting local events.
What is the direct answer?
Dashi Corporation distributed 300 free bags of their drinking broth, "Dashidori," at a spring festival in Honjo City, Saitama Prefecture. The initiative aims to introduce the new habit of drinking dashi as a beverage, separate from its traditional cooking uses, while supporting local events.
What is the source and date?
PR Times: https://prtimes.jp/main/html/rd/p/000000029.000167538.html | April 25, 2026