Plant-based milk 'Alpro' gets a new package renewal this spring! Rolling out nationwide starting in April

Danone Japan Co., Ltd. (Headquarters: Meguro-ku, Tokyo; President: Rodrigo Lima; hereinafter "Danone Japan") will sequentially launch products with a newly renewed package design for "Alpro", a leading brand in the oat milk market that offers convenient and high-quality plant-based milk, nationwide starting in April 2026.

Alpro is a brand originating in Belgium in 1980 that handles plant-based foods such as oats and soybeans. In Japan, starting with the release of "Oat Milk Unsweetened" in 2020, we expanded our lineup to include single-serve (250ml) flavor types in 2022, and the "3-Type Premium Mix" series blending oat milk, almond milk, and soy milk in 2025. We have broadened our range so that a wide variety of people can enjoy plant-based milk with various tastes.

Background of the Renewal

In recent years, plant-based milk has become a beverage routinely consumed by a wide range of generations, including young people, evolving into something that can be enjoyed more casually and deliciously. This package renewal was implemented to encourage more people to pick up Alpro, taking into account feedback on the current design and changes in consumers' lifestyles.

For the plain type, we have revamped it with a color scheme that can be identified at a glance, allowing the difference between "Oat Milk" and "3-Type Premium Mix" to be intuitively conveyed. In addition, for the flavor types, we have adopted a trendy design so that the "deliciousness" and "excitement" of each product can be felt more strongly. We have created a fun package that makes it easy to imagine the characteristics and taste of each flavor. In a preliminary survey (*1) conducted by Alpro targeting women in their 20s and 30s, a higher purchase intent was shown for the new package products compared to the current ones.