Damiani Appoints Jasmine Paolini and Luciano Darderi as Friends of the House

Damiani, an Italian jewelry maison globally renowned for its sophisticated, all-Italian made high jewelry and continuously managed by its founding family, is pleased to announce the appointment of Italian tennis players Jasmine Paolini and Luciano Darderi as Friends of the House.

Starting from the 2026 Italian Open, both athletes will join the maison's world, supporting the relaunch of its iconic tennis bracelet. This classic piece of jewelry, characterized by its flexible diamond design, has been reinterpreted with a new detail: Damiani's symbolic “D” signature on the clasp.

Jasmine Paolini and Luciano Darderi will also appear in a mini-campaign. While bringing a fresh and effortless charm to the tennis bracelet, they will also wear the maison's representative iconic collections such as "Mimosa," "Margherita," "Belle Époque," and "Belle Époque Reel."

This project further deepens Damiani's long-standing connection with the tennis world, rooted in Valenza. Its history dates back to the late 1980s, during the era of the "Italian Open" in Rome, where renowned players like Gabriela Sabatini excelled.

Now, by welcoming talented young athletes, the maison will further strengthen its connection with new generations.

From left: Jasmine Paolini, Luciano Darderi

Style No. 20115403 WG×Diamond ¥2,453,000 (tax included)

Style No. 20115205 PG×Diamond Style No.20115232 YG×Diamond

Both ¥877,800 (tax included)

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