Golf Column Reaches 100 Entries, Offering Information Tailored to Golfers' Concerns!

Daiya Co., Ltd. (Headquarters: Nakano-ku, Tokyo, Representative Director: Issei Toyosawa) has published a total of 100 golf columns on its official website. As "Daiya Golf," our company commercializes many golf products such as golf tees and practice equipment. In the columns on our official website, we provide information on a wide range of themes, including golf practice equipment, skills, and manners, in order to address the "daily concerns" of golfers aiming for their best scores.

▼Daiya Golf Official Website Column https://www.daiya-idea.co.jp/golf/column/

Articles Created Based on "Real Voices" Only a Manufacturer Can Hear Concerns in golf are diverse, ranging from grip and form to etiquette, and new challenges often arise even after solving existing ones. Many golfers have likely found themselves facing their smartphones on the way home or at night after a round where they couldn't achieve a satisfactory score. On the other hand, the internet is flooded with information, and it's often difficult to discern the correct information.

Our company receives various feedback daily from golfers who use our practice equipment and golf accessories, covering everything from feelings of awkwardness in their form, how to use the equipment, to "momentary inconveniences" during a round. Selecting themes based on these real voices and delivering necessary information accurately and clearly is a major strength as a media outlet originating from a manufacturer.

Responding to the Changing Golf Environment with a Pace of 2 Articles Per Month Currently, the golf environment is undergoing significant changes, with increased participation from younger generations, the popularization of weekday half-rounds, and the introduction of remote-controlled carts. To reduce "inconveniences" during play as much as possible, we revised our content gathering system in 2025, increasing the publication frequency from one article per month to two.

In fact, user search demand continues to grow. Clicks from Google Search Console increased approximately fourfold※1 in a short period from July 2025 to February 2026. This indicates that readers looking for "immediately useful practical information" through search are finding our content engaging.

※1 Our research: Based on the trend of clicks measured by Google Search Console.

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