Standard Products Releases New Designs for Sakai Tenugui and Marugame Uchiwa as Part of its Regional Industry Series
Standard Products, operated by Daiso Sangyo, launched eight new designs inspired by Japanese folk toys for its Sakai tenugui and Marugame uchiwa fans in early May 2026.
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- 📰 Published: May 22, 2026 at 20:00
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Standard Products by DAISO, operated by Daiso Sangyo, has launched eight new designs featuring Japanese folk toys for its Sakai tenugui and Marugame uchiwa fans, two popular items in its Regional Industry Series. The products have been available at all Standard Products stores across Japan since early May 2026.
Under the concept of 'Good quality, good comfort,' Standard Products focuses on collaborations with regional industries to share the charm of high-quality 'Made in Japan' products domestically and internationally.
The 'folk toys' featured in this collection reflect the characteristics of their respective local climates and have been cherished for years as ornaments to wish for good health or as traditional children's toys.
By incorporating these motifs into tenugui and uchiwa, the brand aims to encourage the integration and appreciation of folk crafts in people's daily lives.
■ Motifs
The new designs include eight varieties: Inu-hariko (papier-mâché dog), Mokubori-kuma (wood-carved bear), Kujira-guruma (whale cart), Kumi-sumo (wrestling toys), Iwai-tai (celebratory sea bream), Shika-hariko (papier-mâché deer), Hato-bue (dove whistle), and a refreshed version of the popular Akabeko (red cow) introduced in the 2023 fan series.
■ Product Overview
Sakai Tenugui
Produced in Sakai City, Osaka, a leading production area for tenugui, these items are made of 'Wazarashi' (bleached cotton). Wazarashi offers excellent absorbency and quick-drying, becoming softer with use. These new designs express the folk toys of Japan with the gentle texture of Wazarashi.
Types: 8 varieties
Size: Approx. 34 x 90 (cm)
Price: 500 JPY (550 JPY including tax)
Marugame Uchiwa Fans
Produced in Marugame City, Kagawa Prefecture, Japan's top production area for fans, these are made of flat bamboo. The characteristic flexibility of the flat bamboo generates a comfortable breeze. These durable and practical items now feature folk toy designs, making them suitable for use as both cooling tools and interior decorations.
Types: 8 varieties
Size: Approx. 36.5 x 23 (cm)
Price: 300 JPY (330 JPY including tax)
Under the concept of 'Good quality, good comfort,' Standard Products focuses on collaborations with regional industries to share the charm of high-quality 'Made in Japan' products domestically and internationally.
The 'folk toys' featured in this collection reflect the characteristics of their respective local climates and have been cherished for years as ornaments to wish for good health or as traditional children's toys.
By incorporating these motifs into tenugui and uchiwa, the brand aims to encourage the integration and appreciation of folk crafts in people's daily lives.
■ Motifs
The new designs include eight varieties: Inu-hariko (papier-mâché dog), Mokubori-kuma (wood-carved bear), Kujira-guruma (whale cart), Kumi-sumo (wrestling toys), Iwai-tai (celebratory sea bream), Shika-hariko (papier-mâché deer), Hato-bue (dove whistle), and a refreshed version of the popular Akabeko (red cow) introduced in the 2023 fan series.
■ Product Overview
Sakai Tenugui
Produced in Sakai City, Osaka, a leading production area for tenugui, these items are made of 'Wazarashi' (bleached cotton). Wazarashi offers excellent absorbency and quick-drying, becoming softer with use. These new designs express the folk toys of Japan with the gentle texture of Wazarashi.
Types: 8 varieties
Size: Approx. 34 x 90 (cm)
Price: 500 JPY (550 JPY including tax)
Marugame Uchiwa Fans
Produced in Marugame City, Kagawa Prefecture, Japan's top production area for fans, these are made of flat bamboo. The characteristic flexibility of the flat bamboo generates a comfortable breeze. These durable and practical items now feature folk toy designs, making them suitable for use as both cooling tools and interior decorations.
Types: 8 varieties
Size: Approx. 36.5 x 23 (cm)
Price: 300 JPY (330 JPY including tax)
FAQ
Standard Productsの地域産業シリーズで新デザインが登場したのは何ですか？
大阪府堺市の手ぬぐいと、香川県丸亀市の平竹うちわに、日本の郷土玩具をモチーフにした全8種類の新デザインが登場しました。
モチーフに採用された郷土玩具にはどのようなものがありますか？
犬張子、木彫り熊、鯨車、組み相撲、祝い鯛、鹿張子、鳩笛、そしてリニューアルされた赤べこの全8種です。
堺の手ぬぐいの特徴は何ですか？
日本随一の産地である堺市で生産された和晒（わざらし）を使用しており、吸水性・速乾性に優れ、使うほどに肌に馴染む風合いが特徴です。
丸亀の平竹うちわの特徴は何ですか？
日本随一の産地である丸亀市で生産されており、平竹ならではの適度な“しなり”による心地よい風が特徴で、インテリアとしても楽しめます。
商品はどこで購入できますか？
全国のStandard Products店舗にて2026年5月上旬から順次発売されています。