Matsuzakaya Ueno's 'Hoppe Town' to Host Early Summer Gourmet Event

Key facts

  • Matsuzakaya Ueno's 'Hoppe Town' to Host Early Summer Gourmet Event
  • Matsuzakaya Ueno's food floor, 'Hoppe Town,' is hosting a series of limited-time events in June, featuring seasonal Japanese sweets and the 'Local Bread Festa.' A total of 22 brands will rotate weekly to provide seasonal flavors.
  • Source: PR Times
  • Date: May 30, 2026

Direct answer

Matsuzakaya Ueno's food floor, 'Hoppe Town,' is hosting a series of limited-time events in June, featuring seasonal Japanese sweets and the 'Local Bread Festa.' A total of 22 brands will rotate weekly to provide seasonal flavors.

Citation
Matsuzakaya Ueno's 'Hoppe Town' to Host Early Summer Gourmet Event (May 30, 2026), PR Times
Source
PR Times
Date
May 30, 2026
Matsuzakaya Ueno's food floor, 'Hoppe Town,' is hosting a series of limited-time events in June, featuring seasonal Japanese sweets and the 'Local Bread Festa.' A total of 22 brands will rotate weekly to provide seasonal flavors.
イベントNQ 82/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: May 30, 2026 at 01:38
  • 🔍 Collected: May 29, 2026 at 16:57
  • 🤖 AI Analyzed: May 29, 2026 at 16:59 (2 min after Collected)
## June Gourmet Events at Matsuzakaya Ueno Matsuzakaya Ueno's food floor, 'Hoppe Town,' is hosting events featuring popular shops that rotate weekly. June's lineup includes a variety of sweets perfect for the season. Highlights include 'Minazuki' by Goken Uiroya and 'Kuzu Manju' by Tsuburaya, offering refreshing Japanese sweets. Additionally, the popular 'Local Bread Festa' will return, allowing customers to enjoy local breads from all over Japan. ### Event Schedule and Featured Products #### June 3rd (Wed) – June 9th (Tue) - Brandy Cake (1,782 JPY) / 1F Oedo Shinmachi Event Space - Fried Chicken (540 JPY/100g) / B1F Hoppe Town Event Space - Minazuki (713 JPY/3 pcs) / 1F Wagashi/Yogashi Event Space - Conger Eel Sushi (1,698 JPY) / B1F Hoppe Town Event Space - 4-Type Egg Sandwich (648 JPY) / B1F Subway Connector Event Space - Cookie Tin (3,200 JPY, until June 16th) / 1F Wagashi/Yogashi Event Space #### June 10th (Wed) – June 16th (Tue) - Basque Cheesecake (720 JPY) / 1F Oedo Shinmachi Event Space - Kusamochi (270 JPY) / 1F Wagashi/Yogashi Event Space - Utatsu Nigiri Sushi (2,430 JPY) / B1F Hoppe Town Event Space - Chicken Rice Onigiri (799 JPY) / B1F Hoppe Town Event Space #### June 17th (Wed) – June 23rd (Tue) - Karinto/Mayuzumi (648–702 JPY) / 1F Oedo Shinmachi Event Space - Dorayaki (1,350 JPY, June 18th–23rd) / 1F Oedo Shinmachi Event Space - Kaki-mochi/Rice Crackers (500 JPY, until June 30th) / 1F Wagashi/Yogashi Event Space - Okara Cake (600 JPY) / 1F Wagashi/Yogashi Event Space - Tuna Sushi (2,592 JPY) / B1F Hoppe Town Event Space - Kushikatsu Assortment (1,500 JPY) / B1F Hoppe Town Event Space #### June 24th (Wed) – June 30th (Tue) - Approx. 80 types of local breads / 1F North Gate Arcade - Bimi Gushin Premium Bento (2,160 JPY) / B1F

FAQ

When will the Matsuzakaya Ueno Store gourmet event be held?

It will be held from Wednesday, June 3, 2026 to Tuesday, June 30, 2026.

What kind of products will be sold?

Seasonal Japanese sweets (such as waterless and kudzu manju), various prepared dishes, sweets, and local breads from all over Japan will be sold.

When will the 'Local Bread Festival' be held?

It will be held from Wednesday, June 24, 2026 to Tuesday, June 30, 2026 at the North Entrance Arcade on the 1st floor.

How many brands will be featured?

A total of 22 brands will be introduced as the latest gourmet offerings at Matsuzakaya Ueno Store.

Where will the events be held?

The events will be held at the food floor 'Hoppetown' and various event spaces (1st floor, B1F) of Matsuzakaya Ueno Store.

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