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Personal Order Brand 'Atraer' Releases 2026 Summer Collection LOOK BOOK

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Apr 15, 2026 7:00 PM ・ Updated Jun 13, 2026 11:54 PM ・ 2 min read ・ Source: PR TIMES

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⚡ Key Points

Daidoh Forward has unveiled the Summer 2026 Look Book for its women's custom-order brand Atraer, featuring natural tones and fresh blue patterns.
Exclusive 'Personal Order' items can be tailored to the customer's specific measurements.

Daidoh Forward has unveiled the Summer 2026 Look Book for its women's custom-order brand Atraer, featuring natural tones and fresh blue patterns. Exclusive 'Personal Order' items can be tailored to the customer's specific measurements.

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Apr 15, 2026

Daidoh Forward Co., Ltd., which plans, manufactures, and sells apparel under its flagship brand NEWYORKER, has released the 2026 Summer LOOKBOOK for its ladies' personal order brand 'Atraer' on its official online store. This season's theme is 'natural and gentle atmosphere,' selecting basic colors as a foundation complemented by clean and fresh blue tones. Items labeled <PO> in the look book are exclusive to the Personal Order service, allowing customers to have garments custom-made to their specific size requirements, rather than being sold as ready-to-wear items.

FACT BOX

Source: PR TIMES
Category: product_launch

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Announced　Apr 15, 2026 7:00 PM — Distributor PR TIMES
Collected　Apr 15, 2026 10:31 AM
AI structured & analyzed　Apr 15, 2026 4:59 PM
Desk-reviewed & published　Apr 15, 2026 7:00 PM

FAQ

Can all items in the LOOK BOOK be purchased as ready-to-wear?

Items marked with <PO> are only available through the Personal Order service and are not sold as ready-to-wear products.

What are the key facts in this article?

Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000001553.000003270.html

Cite this article — HOW TO CITE

Washin AI News Desk“Personal Order Brand 'Atraer' Releases 2026 Summer Collection LOOK BOOK”AI News by Washin Village（和心村）, Apr 15, 2026. https://aeo.washinmura.jp/ai/daidoh-forward-com/en/news/2026-04-15-personal-order-brand-atraer-releases-202

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