[Aiming for 50,000 Tons!] Caring for 10 Million Necks! The Highly Anticipated Renewal of the Neck Care Pillow 'mocci'.

We are participating in April Dream, an initiative to share dreams on April 1st. This press release is a dream of 'D-BROS'.

D-BROS Co., Ltd. (Representative Director: Yoshifumi Masuda, Headquarters: Nihonbashi Hisamatsu-cho, Chuo-ku, Tokyo), which plans and sells bedding and other products, will renew the 'MARIOTTE Pillow Pursuing Deep Sleep and Beauty Care mocci,' which has been loved for a long time since its launch in 2013, in 2026. We will deliver 'mocci 2,' an evolved beauty pillow specialized for neck care, including straight neck and neck wrinkle care, to many people.

Every Night, the Burden on the Neck is Approximately 5kg. For 10 Million People, That's About 50,000 Tons!

mocci is a pillow specifically designed for beauty and neck care.

If we could support the neck care of 1 in 4 women over 40 (approximately 40 million people) who are particularly concerned about neck wrinkles... we have set a goal to care for the neck burden of 10 million people, which equates to approximately 50,000 tons!

Neck Care During Sleep is Key to Health and Beauty.

◆ 'Neck Wrinkles' are Memory Folds

If your pillow doesn't fit, deep, permanent wrinkles can form while you sleep. Just like clothes, repeated folding in the same spot deeply etches wrinkles into the skin.

◆ The Neck is the 'Main Route to Beauty'

The neck is the pathway for nutrients to the face. If the neck is compressed or bent at an unnatural angle, it can lead to dull complexion, dark circles under the eyes, and puffiness.

◆ The National Issue of 'Straight Neck'

Many modern people suffer from 'neck fatigue' and 'straight neck.' Continuously maintaining a posture that leads to a straight neck can cause deep horizontal wrinkles, even at a young age.

'Neck wrinkles,' often called the 'rings of age.'
No matter how much neck care you do, it's a waste if your pillow creates wrinkles for 7-8 hours every night!

Transforming Sleep Time from 'Just Resting Time' to
'Beauty Time to Prepare My Best Condition for Tomorrow'.

The skin on the neck is thin and constantly moving. Once a deep groove is formed, it's difficult to erase even with expensive creams. Since 'fixing it after it's formed' is highly difficult, the key is 'how to prevent it from forming.'
First, try incorporating mocci, a pillow meticulously designed for neck care, into your daily sleep!

MARIOTTE Pillow Pursuing Deep Sleep and Beauty Care mocci

mocci's Unique Material: 'Venus Cheek'

'Venus Cheek' is a proprietary, chewy material made exclusively for mocci, offering an astonishing softness combined with unwavering support without bottoming out. The form and comfort, meticulously designed with attention to elasticity and height, are crafted from 'Venus Cheek' by artisans. Its characteristic chewy texture cannot be managed by data or numbers alone. Only products carefully inspected by artisans are provided.

MARIOTTE's Unique Height Theory

It is said that the height of an ill-fitting pillow is the cause of neck and shoulder stiffness and wrinkles. The height of mocci is designed based on MARIOTTE's unique height theory. By combining the 'fitting Venus Cheek' with the 'height theory,' you can maintain a beautiful posture even while sleeping.

What is Height Theory?

Pillow experts thoroughly analyzed past in-person sales measurement data and MARIOTTE's accumulated achievements. This resulted in our unique 'Height Theory.' Based on this theory, the pillow is designed with a central height of approximately 3cm for stable back sleeping and side heights of approximately 5cm for comfortable side sleeping. This allows people of various body types to naturally maintain a straight spine and beautiful sleeping posture.

Background of the 'mocci' Renewal

We launched the 'MARIOTTE Pillow Pursuing Deep Sleep and Beauty Care mocci' in 2013. mocci fans have a strong attachment to our products, often saying, 'I want to keep using mocci for a long time!' or 'I can't sleep without mocci!' Therefore, a simple renewal is not acceptable.

After 13 years, in 2026, we plan to release the 'MARIOTTE Pillow Pursuing Deep Sleep and Beauty Care mocci 2,' which will satisfy our loyal mocci customers and allow us to recommend mocci to even more people.

We view the burden on the neck not as an individual problem, but as a societal issue related to desk work, smartphones, housework, and caregiving. We have visualized this social fatigue as '10 million people = approximately 50,000 tons.' By making invisible burdens visible, we aim to support healthy and vibrant lives through the power of good sleep.

'April Dream' is a project by PR TIMES where companies share their dreams for the future on April 1st. We are serious about making this dream a reality.

Product Information

MARIOTTE Pillow Pursuing Deep Sleep and Beauty Care mocci

https://www.d-breath.co.jp/product/sleeping/mariotte/mocci/index.html

Product Number	4560277122684
Manufacturer's Suggested Retail Price	20,000 yen (22,000 yen including tax)
Size	Approx. 70x40cm
Weight	Approx. 2.5kg
Materials	Outer fabric mesh part/100% Polyester, Plain part/92% Polyester, 8% Polyurethane, Upper and lower gusset parts/82% Nylon, 18% Polyurethane, Inner fabric/100% Polyester Filling/Urethane foam (Venus Cheek)

Company Profile

Deep breaths in daily life

A bedding manufacturer known as 'Comfortable Sleep Doctor'

D-BROS Co., Ltd.