CyberBuzz Comprehensively Produces Dospara's VTuber Collaboration Project
CyberBuzz produced a collaboration between Dospara and Hololive VTubers. A campaign linked with a YouTube stream successfully sold out high-end PC sets priced over 300,000 JPY.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 00:30
- 🔍 Collected: April 8, 2026 at 16:00
- 🤖 AI Analyzed: April 20, 2026 at 19:10 (291h 10m after Collected)
CyberBuzz, Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Akinori Takamura), which develops social media marketing business, has comprehensively produced a YouTube tie-up stream and campaign project featuring VTubers from Hololive Production for the PC specialty store "Dospara" operated by Thirdwave Corporation.
This project was planned with the aim of promoting sales and maximizing revenue for the target model sets. The first phase featured "Yukihana Lamy" and "Momosuzu Nene," and the second phase featured "Kirara Vivy," developing an integrated promotion that combined YouTube tie-up streams and a must-buy campaign.
The high-end model sets priced at over 300,000 yen introduced in the streams sold out in both phases. The success of the first phase led to a repeat deployment with the second phase.
■ Integrated design that converts fan enthusiasm into a purchasing path
This project utilized the strong enthusiasm of VTuber fans, designing a path that naturally connects the viewing experience to purchasing behavior, rather than letting it end as a one-time topic.
Starting with the YouTube tie-up stream, we designed a participatory campaign linked to a special landing page. A mechanism that rewards users with exclusive voice recordings for correctly answering quizzes on the special LP created a point of contact for fans to participate regardless of purchase. This prevented drop-off after viewing and maximized brand contact opportunities.
Furthermore, we created an original mouse pad exclusive to purchasers. In addition to the stream content that leveraged the Livers' conversational skills and potential, the incentive design, which emphasized the bright and refreshing image of "Yukihana Lamy" and "Momosuzu Nene" and the street-style image of "Kirara Vivy," gained the attention and empathy of fans, contributing to product understanding and purchase.
The structure that flows from "viewing → participating → considering → purchasing" while maintaining the excitement of the viewing experience led to the result of the high-end model sets selling out.
【First Phase】