Curry Research Institute Co., Ltd. (Director: Takehisa Inoue / Shibuya-ku, Tokyo), a consulting company specializing in curry and well-known in the media, is famous for its director, Takehisa Inoue, who is also a popular PR consultant and representative of Inoue Strategic PR Consulting Office. On his YouTube channel, "Takehisa Inoue's Unknown World of PR," where he has successfully guided the PR strategies of numerous companies for many years, he has released a video titled **"Non-Stop Coverage! How to Create the 'Angles' the Media Craves. The Ultimate PR Training Using Nikkei MJ as a Textbook / Learning from Case Studies like Insect Secret Tea, Digital-Detox Stationery, Solo Publishing, and Don Quijote's Banana Bread."** To commemorate the video's release, we are running a campaign to give away a "Press Release Dojo" session to the first five viewers who apply (deadline: April 4th). If you are interested, please contact us to apply.

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That topic is in the media again!

Even when the same topics and issues exist in the world, why do some get picked up by the media?

Actually... even for the same issue, by changing how we present it—our angle— there are specific "angles" that the media finds receptive and that reporters and stakeholders prefer!

Knowing what kind of development the media desires makes a huge difference in the likelihood and manner of coverage for those of us who send releases to appeal to them.

This time, I want to introduce, both theoretically and with practical examples, what kind of developments the media is looking for and what kind of "angles" they prefer.

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**■ Published Video** **Non-Stop Coverage! How to Create the 'Angles' the Media Craves.** **The Ultimate PR Training Using Nikkei MJ as a Textbook /** Learning from Case Studies like Insect Secret Tea, Digital-Detox Stationery, Solo Publishing, and Don Quijote's Banana Bread https://www.youtube.com/watch?v=o9OZl4oeEcU&t=567s

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**＜Channel Basic Information＞** Channel Name: Takehisa Inoue's Unknown World of PR Channel URL: https://www.youtube.com/channel/UCuARo5XNk53rfgzgXwySn3w Channel Content: Unpacking PR from a marketing and management perspective, delivering practical and essential knowledge useful for all business people. Upcoming Schedule: One video per week (planned)

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FACT BOX

  • Source: PR TIMES
  • Category: News