[Campaign Interim Report] Over 5,000 applications in 2 weeks! "Everyone's Salt Reduction Festival" sees record-breaking response

CureApp announced that its "Everyone's Salt Reduction Festival" campaign, running from May 14 to June 17, 2026, to coincide with World Hypertension Day, has received an overwhelming number of applications. As of May 28, approximately two weeks after the launch, the response has significantly exceeded expectations.

The campaign has already surpassed the total number of applications (4,130) from the previous "Salt Reduction Day Support Campaign," reflecting the high level of awareness among consumers regarding dietary habits and salt reduction. The deadline for the current campaign is June 17, 2026.

While the previous campaign in March 2026 recorded over 4,000 applications in three weeks, this iteration has expanded its scale by partnering with four food companies: Kagome, Yamaki, Otsuka Foods, and Oisix, leading to even more applications. Survey responses show consumer concern such as, "I'm interested in salt reduction, but I don't know what to do specifically" and "I haven't been able to incorporate salt reduction in my daily life." This campaign, incorporating products and know-how from these companies, appears to match these user needs.

The campaign runs until June 17. By answering a survey, participants can enter a lottery for five types of luxury prizes (totaling 156 winners) to support the first step toward improving lifestyle habits. The campaign website also provides numerous tips on umami utilization and easy salt control methods.