Curaden Japan Co., Ltd. (2-18-15 Kojima, Taito-ku, Tokyo; Representative Director: Yu Ikegame), which sells 'Curaprox', a Swiss premium oral care brand supported in over 90 countries worldwide, will launch the limited-edition design 'Curaprox CS12460 Velvet Edition 2-piece set' from the 'CS12460 Velvet' series, the highest in Curaprox history, on April 1, 2026 (Monday) at online shops and physical stores.
Suggested retail price ¥2,860 (tax included)
"Curaprox CS12460 Velvet Edition 2-piece set"
The Swiss oral care brand 'Curaprox' is launching the first edition of its 'CS12460 Velvet'. Designed by world-renowned Spanish artist Ricardo Cavolo, this toothbrush features a beautiful translucent handle and a brush head adorned with vibrant floral patterns. Its soothing and joyful colors bring an artistic touch and pleasure to daily brushing.
Ricardo Cavolo's artistic vision adds a bold and playful touch to this edition. He commented, "When I was a child, I didn't like going to the dentist. With this toothbrush, I tried to express how oral care time can be a little more soothing, gentle, and happy." The playful use of colors and warm design transform daily care into a positive experience.
The "CS12460" features 12,460 ultra-fine CUREN® polyester fibers, developed by Curaden Switzerland, densely packed, achieving a softer and denser brushing experience than the "CS5460". It is a toothbrush that combines the head of the "CS5460" with the soft bristles of the "CS smart", packed with 12,460 bristles, offering a gentle and voluminous feel that envelops the teeth. The "CS12460 Velvet", realizing the ultimate softness and plaque removal in Curaprox history, is truly Curaprox's masterpiece, providing an unprecedented brushing time for its users.
Instead of scrubbing teeth vigorously, gently brushing without force effectively removes plaque, leaving teeth feeling smooth after brushing.
Product Information: "Curaprox CS12460 Velvet Edition 2-piece set"
Contents: CS12460 limited design toothbrush, 2 pieces
Suggested retail price: 2,860 yen (tax included)
Target age: Adults (15 years and older)
Importer: Switzerland
Number of bristles: 12,460
Bristle tip diameter: 0.08mm
Bristle length: 9mm
Bristle material: CUREN® fiber (polyester)
Handle material: Polypropylene
Handle length: 180mm
Head size: Approximately 25mm x 12mm
About Curaprox
Curaprox is a premium oral care brand born in Switzerland in 1972, now loved in over 90 countries worldwide.
It is a gentle, fun, and effective toothbrush for those who value self-care at home with exceptionally colorful and high-quality brushes.
"better health for you
Brush with a smile, Curaprox"
About Curaden Japan
Curaden Japan Co., Ltd. is the Japanese subsidiary of Curaden AG, headquartered in Lucerne, Switzerland.
Curaden Japan Company Profile
https://www.curaden.co.jp/
Curaprox Online Store
http://www.curaprox.shop/
FACT BOX
- Source: PR TIMES
- Category: New Product