CyberStep, Inc. has started recruiting partner companies for a new initiative called "Gamerize" (gamification). This program leverages the "Teravit" platform to embody corporate philosophies, services, and IP content into game spaces or metaverses. The goal is to achieve 100 million monthly active users by co-creating content with various partners, including corporations, IP holders, influencers, and virtual talents. Teravit enables the gamification of IPs, real stores, and services. A recent contest, the "2025 Winter Creators Grand Prix," held last December, saw 2,525 creators develop 3,673 games on the platform. Teravit currently has over 550,000 user-created worlds. The program offers new advertising and monetization for corporations/IP holders, fan interaction for influencers (YouTubers/VTubers), and community building for online salons/fan club operators. The initiative aims for a global platform and content co-creation, not just temporary collaborations.
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- Source: PR TIMES
- Category: 新事業・New Service発表