Never compromise on comfort or your personal style. Functional fashion brand 'Yoki' launches new men's collection.

Cross Plus Inc. (Headquarters: Nagoya, Aichi; President: Hiroomi Yamamoto), a long-established apparel manufacturer with 70 years of history, will begin offering its first-ever men's items from the fashion brand 'Yoki,' which combines design with functionality, starting in the 2026 spring/summer season.

With the importance of UV protection increasing for all genders in recent years, the brand has expanded its product range to include items easily accessible to men. Sales began in late March 2026 at variety shops nationwide (*) and on the company's official e-commerce site, 'Cross Marche.' 'Yoki' remains committed to proposing functional fashion that fits into everyday lifestyles.

*Product availability and release dates may vary by store.

Official E-commerce Site: https://www.crossplus.jp/shop/crossmarche/

■ The 4 Commitments of 'Yoki'

1. Over 99% UV Cut Rate

Regardless of the color chosen from our wide variety, every item features a UV cut rate of over 99%. While many UV protection products are limited to colors like black, we fulfill the desire to enjoy both effective sun protection and fashion.

2. UPF 50+

We have achieved the highest class of Ultraviolet Protection Factor (UPF) at 50+. This meets the needs of those who are serious about UV protection this year.

3. Contact Cooling

By using materials with essential contact cooling properties for hot summers, these items ensure a more comfortable experience while worn.

4. Menthol Treatment

The fabric is treated with menthol to provide a refreshing sensation. It creates a clean, sophisticated look that stands out, especially during humid weather.

*Treatment application may vary slightly by item.

For those who absolutely do not want to tan: Men's UV Protection Series

60cm Arm Covers: Smooth fabric that provides full coverage up to the underarm.