Don't Just "Cast a Talent." We Do Everything from Casting to Beyond. New Service "Talent∞Link" Launched.

Shion Inc. (hereafter, Shion), a video production subsidiary of Creek & River Co., Ltd., has launched "Talent∞Link," a hands-on support service that starts with talent casting and works alongside companies to address their specific challenges and goals, from developing new content to PR planning and securing projects.

"Talent∞Link" is a new service that aims for "casting that leads to results," rather than making the act of "casting a talent" the end goal. It addresses the passion and challenges of each company, product, and service.

Shion directly contacts over 1,000 talents annually and has built a network with over 500 talent agencies. Through daily casting for TV programs for over 30 years and on-site communication, we understand the talent's personality, values, current interests, and passion, allowing us to propose "meaningful casting" that doesn't rely solely on fame. Furthermore, we provide one-stop support not only for proposing candidates but also for consulting and coordinating with agencies, planning proposals, social media strategies, event implementation, and PR development. With our strengths in speedy responses and direct communication with on-site managers and decision-makers, we offer optimal proposals tailored to each company's objectives and conditions, co-creating measures that lead to results.

<Examples of Support that Turned Talent Casting into "Results"> *A few examples ■ Benesse × Miki Fujimoto We cast Miki Fujimoto, known as a picture book lover, to support awareness expansion and application promotion through Instagram Reel posts. By casting based on her personality and usual content, we achieved high affinity with the product.

CLIO × Anna Murashige As a domestic PR measure for the Korean cosmetic brand "CLIO," we implemented TikTok video posts and in-store POP displays. Focusing on the fact that she regularly uses "CLIO," we created a natural and realistic PR through a vlog-style video.

Private Medical University × Shunshun Clinic P Leveraging his background as a practicing doctor and comedian, we implemented a PR measure for a university fair. Through Instagram measures, we achieved a 115% year-on-year increase in visitors and a 139% year-on-year increase in reservations.

Commercial Facility × Kintaro. and others We cast Kintaro., Nennen, and Aika Wai Sho for a social event for tenants of a commercial facility. We planned and executed a "fun-to-participate impersonation live event" tailored to the target audience and event purpose.

Bank × Sanpei Hayashiya We planned and held a yose rakugo event as a thank-you event for members targeted at the senior demographic. In addition to a proposal combining rakugo and a lecture, we incorporated hand games and simple exercises to engage the audience and create a participatory event enjoyable to the end.

Saitama Prefectural Election Administration Commission × Miyu Honda Leveraging her high affinity with Gen Z, we implemented an election awareness video measure. We provided one-stop support not only for casting but also for planning, shooting, and editing.

Service Areas <Genres> Talent, Actor, Comedian, Artist, Influencer, YouTuber, Voice Actor, Athlete, Cultural Figure, Expert, Specialist

<Media> TVCM, WEB, SNS, Digital Signage, Poster, In-store POP, Radio CM

<Casting Methods> SNS Posts, SNS Live Streaming, Event Appearances, Talk Shows, Lectures, School Festivals, Competition Proposals, Ambassador Programs, PR Planning, Awareness Video Production

Through "Talent∞Link," Shion will continue to delve deeply into what companies want to achieve, connecting the passion of talents, companies, and services to create new value and results.

[About Shion] With over 30 years of experience in TV program production, we have leveraged our planning, production, and casting capabilities to create numerous hit shows, winning many awards such as the Galaxy Award and the ATP Grand Prix. In recent years, we have expanded our business into the digital domain, and with the connections, technology, and marketing skills cultivated in variety show production, we have also started providing "'Variety-style Production' Video Production Services" and "Talent Casting Services" to various companies. We provide highly specialized technology and know-how, including video consulting, corporate videos, commercials, streaming business, and talent casting services, to TV stations, advertising agencies, and general companies.